
We Test Everything: The Personal Touch
It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase

It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed

It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal

Q: What is “Buy with Prime”? A: “Buy with Prime” is a comprehensive checkout and fulfillment option offered by Amazon. It allows customers to

At the heart of every successful email campaign lies a well-nurtured email database. Explore the value that a robust email database brings to your marketing efforts, and how it can help drive business growth and maximize ROI.

If your brand hasn’t migrated to GA4 yet, this weekend is it. Take a deep dive into the changes to watch out for when in your direct marketing results as a result of GA4.
Crafting subject lines that captivate, intrigue, and entice recipients to open your emails is an art form. To help you create subject lines that drive success, we’ve curated a collection of best practices, advanced tips, and some surprising test results.
Father’s Day offers a valuable opportunity to engage with your audience and create meaningful connections through email campaigns. Make the most of this special day with four creative ways to enhance your Father’s Day mailings and drive excellent results.
Prime Day has become a highly anticipated event for consumers and brands alike. This annual shopping extravaganza presents a unique opportunity for brands to tap into the buzz and maximize their revenue. Discover how our experts are doing it
With over 400 Email Service Providers and 125 Customer Data Platforms to choose from, finding the right one for your business can feel overwhelming. Discover the 10 key factors to consider when making your choice.
Have you made the most of your Mother’s Day messaging? We have a roundup of five tactics that have worked for others, so you can fill in any last-minute gaps to encourage those last minute gifts.
Allan Levy shared secrets for success using AI, email, and SMS with the audience of “Liftoff with Jeanniey Walden”, a nationally syndicated television program. Watch the episode and share it with your colleagues to learn how to embrace AI and maximize your revenue potential.
“O Subject Lines, how you test us!” That is supposed to be the other way around, but subject line testing can feel like a