When I was a kid, the holiday season started when the Hallmark store at the mall set up the ornament display. Now that ornaments go
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
When I was a kid, the holiday season started when the Hallmark store at the mall set up the ornament display. Now that ornaments go
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
Can customer reviews boost email response rates and revenue? According to three A/B split tests conducted by Alchemy Worx on behalf of three different clients,
Valentine’s Day is a time to express our affection for the people in our lives who we care about. For most people, that typically
Brands that want to make the most out of Valentine’s Day should focus on building authentic relationships through email marketing
Learn how living your core values every day can boost your brand’s authenticity.
As email marketers, we all know the value of personalization, but what about authenticity? Understanding the difference between the two and taking steps to make your customer interactions more authentic is crucial.
This white paper delivers impactful insights and recommendations for using the data from our survey to your advantage throughout the holiday season.
Halloween is sometimes overlooked by marketers who are focused on the major sales events that follow in November and December. However, Halloween generates high levels of engagement providing marketers with a great opportunity to reactivate customers ahead of the bigger holidays to come.
Apple’s Mail Privacy Protection and the ongoing debates around online privacy have raised questions about whether consumers are aware that marketers are tracking their email, web, and purchase behaviors.
The fourth quarter is upon us so it’s time to plan how to invest any remaining marketing dollars to maximize your year-end effort. Check out some project recommendations based on a variety of budget sizes.
Launching your holiday efforts before the holiday season is where your efforts deliver the most impact. Your digital marketing cycle can’t wait until Black Friday to kick off. Learn why you should start preparing now.
Apple is releasing its latest software update and it will impact everyone in the email marketing industry. If you think this is only affecting Apple and iCloud email addresses you are mistaken.