It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
Can customer reviews boost email response rates and revenue? According to three A/B split tests conducted by Alchemy Worx on behalf of three different clients,
SellUP prides themselves on consistent and effective email marketing to generate higher retention sales for their clients. They are always on the cutting edge of
It’s being said quite a lot lately, but it’s worth repeating: If you’re not fully optimized for mobile, you’re going to miss huge opportunities, particularly
Your recency, frequency, monetary value (RFM) model can tell you a lot about how your business is doing. Assign value to each category, and look at the resulting matrix, then you can use that data to target customers and create various slices of your customer base to test and market to. In fact, testing your RFM hypotheses can be extremely valuable to your long-term success, if you’re doing it right.
In retail, the right approach to email marketing is critical to success — and to the bottom line. As we reported in a recent blog,
There is a great deal of research and conventional wisdom about what time of the day or week is best to send emails, as well
When it comes to emails, there have been epic clashes between branding managers and user experience experts over things as simple as colors and shapes. If your bottom line depends on who’s right, settle the argument with an A/B test. A/B testing your creative is essential to the short- and long-term performance of your campaigns.
While the retail market has been through sea changes before, it may never have been faced with quite so many threats at once. Changing tastes
Despite advances in social media and mobiles apps, email remains the dominant force in driving online retail sales. Marketers are constantly challenged to come up
The mobile user experience has been ignored for too long. The latest data on mobile usage show that sales figures can suffer, if businesses don’t
Despite the fact that our ability to track and measure almost every aspect of user traffic has never been stronger, there has been a strange