Crafting Concise and Effective SMS Copy for Clients
“When will you be home?” It’s got all the hallmarks of a perfect text; It’s short, sweet, and lets the reader know exactly what is
“When will you be home?” It’s got all the hallmarks of a perfect text; It’s short, sweet, and lets the reader know exactly what is
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Alchemy Worx Continues to Boost Strategy Chops Adds Christopher Cooper as Strategy Manager (April 8, 2023, New York, NY), Alchemy Worx, the experts in driving
“When will you be home?” It’s got all the hallmarks of a perfect text; It’s short, sweet, and lets the reader know exactly what is
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Alchemy Worx Continues to Boost Strategy Chops Adds Christopher Cooper as Strategy Manager (April 8, 2023, New York, NY), Alchemy Worx, the experts in driving
Can customer reviews boost email response rates and revenue? According to three A/B split tests conducted by Alchemy Worx on behalf of three different clients,
In your festive round-up of the smartest articles online, we learn how too much data can be dangerous. We challenge conventional wisdom about crowded inboxes, and there’s a guide to writing effective email copy.
The debating is over and the judging complete. It’s time to reveal our favorite emails of 2011. As the year draws to a close, we thought we’d have a bit of fun here at Alchemy Worx.
Make your seasonal strategy sing with our tips for devising festive email campaigns.
The festive season provides marketers with a range of opportunities, both for generating revenue and for getting creative juices flowing.
Why you shouldn’t write off your unresponsive email subscribers
From copy length on landing pages to creating an engagement index, we’ve selected the pick of articles on the web to help you work more effectively. Plus tips on the best email marketing resources online and how to get a generous discount on this season’s key conference.
Clearly defined testing programmes are the benchmark of accurate, finely-tuned email campaigns. They help increase the revenue you can generate from your email marketing activities, which is, after all, the ultimate goal. To ensure your testing continues to pay off in the long run, follow these 5 simple steps to help you develop an effective programme.
The effectiveness of your email marketing programme is heavily influenced by the size of your opt-in subscriber base. The more opt-in subscribers you have, the more interaction and ultimately revenue you can generate.
From split tests to customer engagement, we’ve scoured the web this month to bring you our take on the smartest email thinking online. We discuss articles by Tim Watson, Jeanne Jennings and Mark Brownlow, while Alchemy Worx CEO Dela Quist takes a fresh look at subject lines in his latest seminar.
It has been almost a year to the day, since we last took a look at how many of you read Email-Worx on your mobile. With all the hype about the impact of mobile on email design and the likely impact on email marketing strategy, we thought it was high time we took another look.How to find out your percentage of “mobile subscribers”?
The pros and cons, and a look at whether a WYSIWYG editor is right for your email campaigns…
Using a WYSIWYG editor
In theory, WYSIWYG editors should save time, and provide non-technical users with a simple, intuitive way to create HTML email.