
Getting a Consistent Double-Digit Lift from Subject-Line Testing
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average

Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
Subject Line + Preheader = The Perfect Pairing In a meeting with a client recently, I was asked whether preheaders were REALLY that important. My
Some recent emarketer data: http://www.emarketer.com/Article.aspx?R=1007982 Email – is still the strongest channel for communication between peers however the trend is moving more towards social media
NYC venture capital funding goes more online – Crain’s New York Business By Allan Levy| July 17th, 2010
It’s over! No more pairs of socks – it was a stupid idea to begin with and it’s finally over. That’s right 3 woman woke
http://www.fastcompany.com/pics/12-worlds-coolest-packaging-designs By Allan Levy| November 3rd, 2009
The Times They Are a Changin In a recent report Goldman Sachs stated that etail will outpace traditional retail before 2020. I think this comes
Most Retail databases contain 30% performing data and 70% underperforming data – defined as data that cost more to mail than the profit generated from
A little more than a year ago I left the lead generation industry to start SellUp. The idea came to me while pitching retail clients
It’s been a while since I have written anything. Well, I have been busy building a few successful businesses. My primary focus has been on
I started a cool little T-shirt site a little while ago: www.bumpnose.com The site is directed to men 18-25 with fun and almost nasty T-shirt