Black Friday & Cyber Monday Marketing Tips
When it comes to Black Friday and Cyber Monday, having a good plan and sound tactics for your email campaign can make the difference between meeting and exceeding your annual goals or falling short.
When it comes to Black Friday and Cyber Monday, having a good plan and sound tactics for your email campaign can make the difference between meeting and exceeding your annual goals or falling short.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are pleased to announce that our Chief Executive Officer, Allan Levy, has authored a comprehensive article for MediaPost. This article examines the ongoing challenges
When it comes to Black Friday and Cyber Monday, having a good plan and sound tactics for your email campaign can make the difference between meeting and exceeding your annual goals or falling short.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are pleased to announce that our Chief Executive Officer, Allan Levy, has authored a comprehensive article for MediaPost. This article examines the ongoing challenges

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
Our annual guide to the state of innovation in our economy, featuring the businesses whose innovations are having the greatest impacts across their industries and
Smartphone Penetration in Top Digital Markets Set to Double by 2015 Smartphone penetration in the world’s top 19 digital markets is expected to double from
Form CompletionAnalysis: Time to fill out a form was a key factor in completion rates for both new leads and those who previously had completed
One morning in mid-December, Pope Benedict XVI gazed down on an iPad and composed his first tweet. From a marketing perspective, it was about time.
This recent blog by Ken Magil discusses new tactics being taken by Spamhaus. eMail from Gap, Gilt and others being blocked despite the fact that
29 years ago, 16-year old V. A. Shiva copyrighted “EMAIL” along with the GUI we still use today with the fields “To: From: Cc: Bcc:
If you’re involved in marketing, you’d better be using email to send promotional messages to your customers. It doesn’t matter how old they are, consumers
Symbolically Speaking – Hard Facts on a Soft Approach By Guy Hanson | Director, Response Consulting , Professional Services on Tuesday, December 4, 2012 The
Though most retailers, advertisers and brands have not yet caught up, we are firmly in the multi-platform era. Newspaper-backed local shopping platform, Wanderful Media, released
While the average number of marketing touches per online order was around 5 in Q2, the number of channels buyers used was far lower, according