
When Emailing During the Big Game, Timing Is Everything
As the saying goes, “Timing is everything.” That is especially true when sending marketing emails during pro football’s championship game on Sunday, February 12. With

As the saying goes, “Timing is everything.” That is especially true when sending marketing emails during pro football’s championship game on Sunday, February 12. With

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success

As the saying goes, “Timing is everything.” That is especially true when sending marketing emails during pro football’s championship game on Sunday, February 12. With

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal

In email, the difference between long copy and short copy isn’t very big. Long copy is a paragraph extolling product virtues. Short, a mere product

Can customer reviews boost email response rates and revenue? According to three A/B split tests conducted by Alchemy Worx on behalf of three different clients,

It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in

It’s tempting to assume that you can drive more revenue with a larger discount. That certainly makes sense, and it’s an ongoing challenge to balance

Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,

When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx

When it comes to email few would argue with the notion that the subject line is one of, if not the single, most important parts

We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.

The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.

The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who