Why You Should Make Content Marketing Part of Your Strategy
Learn what content marketing is, how you can use it, and why email is an important part of any content marketing strategy.
Learn what content marketing is, how you can use it, and why email is an important part of any content marketing strategy.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Learn what content marketing is, how you can use it, and why email is an important part of any content marketing strategy.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
Lookalike Audiences can help your Social Media ads reach new consumers based on your existing customers, specific website events, or email lists.
Are we witnessing the demise of punctuation? We ran a test to see what impact punctuation marks had on how email recipients engaged with subject lines. The results may surprise you.
When it comes to Social Media Marketing and Search Engine Marketing, there is no hard and fast rule on which is better. So which should you choose?
Research has revealed that relying too much on simple language in your Subject Line could be the reason why recipients don’t read your emails.
Even though you followed all the guidelines for setting up your accounts, you still may have fallen prey to one of the 7 Deadly Sins of Social Media Marketing. Learn to recognize these traps and avoid them.
If you are serious about optimizing your Subject Lines, you should start by accurately measuring and fully understanding the true nature of the contribution your email campaigns make to the mix.
A catchy marketing email Subject Line produces a nudge effect that sends customers to your store or website – even without an Open.
Track the latest changes in social marketing and get some strategies to optimize social media for your business.
Open rate tracking wasn’t the only thing affected by iOS 15. Learn about the impact on countdown timers, how it affects email campaigns, and discover a simple but effective solution.
Valentine’s Day is a time to express our affection for the people in our lives who we care about. For most people, that typically