Dr. Ada Barlatt Offers Insights on the 2021 Alchemy Worx Consumer Survey
No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.
No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
The effect that these basic elements of email marketing may have on your metrics may surprise you. Open rates are a tried-and-true email metric. As
The holiday season represents a huge opportunity for marketers to connect with their audiences and drive sales. Holiday sales in 2015 are expected to represent
Plus, seven killer stats that will never let you take email for granted again. Email isn’t slowing down as it hits its stride during what
Smart marketers know that there can never be too many ways to reach customers. That’s why your social and email marketing efforts should not be
If you think social media is a sexier and more profitable alternative to boring old email marketing, reconsider that assumption. In a recent survey, 77%
Abandoned cart campaigns are consistently high revenue generators for my clients. If you aren’t currently sending abandoned cart messages, I strongly recommend implementing a campaign. For some inspiration, I’ve pulled together four examples. Let’s take a look at what these brands are doing right and where they could improve.
Are you getting the most from your email service provider? Survey results from the Relevancy Ring: ESP Buyers Guide 2015 report show that email marketing
SellUP prides themselves on consistent and effective email marketing to generate higher retention sales for their clients. They are always on the cutting edge of
Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up. Send too many emails to subscribers