
We Test Everything: Surprise Plot Twist for Cascading Offers
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx

When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for

When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for

Why your Strategy Needs More than Just a Discount Code If your SMS Strategy begins and ends with “50% Off”, you’re not building loyalty. You’re

Why your Strategy Needs More than Just a Discount Code If your SMS Strategy begins and ends with “50% Off”, you’re not building loyalty. You’re

The Inbox Is a Narrative, Not a Moment Most email strategies are still built around individual sends: optimize the subject line, test the CTA, analyze

How Alchemy Worx Built a Retention-First Growth Engine That Fueled a $10B Brand In an industry obsessed with what’s new, the e.l.f. Cosmetics story is

Deliverability Is Evolving From a Technical Challenge Into a Strategic Priority “ISPs are ultimately trying to create the best possible experience for the consumer, and

As the saying goes, timing is everything—and nowhere is that truer than the Big Game. But in 2026, smart timing isn’t just about the four

The Temptation of the “Generate” Button In 2026, AI is no longer a novelty. It’s a utility. With a single click, marketers can generate 50

Your Subject Lines Are a Crapshoot—Here’s How to Fix Them Check out the full report Demystifying Subject Lines from Alchemy Worx. Have you ever spent

Allan Levy talks with Jason Barnard about the future of CRM and Digital Marketing with Generative AI. The Future of CRM and Digital Marketing with

When a judge ruled against GAP Inc. for misleading consumers with its “last chance” sales that never actually ended, it wasn’t just a legal ruling. It was a moment that highlighted the quiet erosion of consumer trust that has been unfolding in inboxes for decades.

Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average