We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Sazerac and Alchemy Worx are finalists for the Buffalo Trace Distillery Q2 campaign in the category of Best Use of Data Driven Marketing. What a great partnership! We look forward to hearing the results in October. Fingers crossed!
The full list of finalists are on the EIS website, and our submission snippet is here:
Buffalo Trace Distillery, owned by the Sazerac Company, learned how to drive marketing through data for the company’s email program to bring its online gift shop to its fan base. The quarter-over-quarter results generated 4x increase in revenue, nearly 4x increase in order volume, and more than 120% increase in engagement with the program. The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Affiliated Agency: Alchemy Worx, Audience Management Agency, Strategy & Execution; Intevity, Digital Technology Agency, User Experience Strategy; Blueshift, Customer Data Platform
Credits: Lewis Broadnax, Vice President, Global eCommerce & Digital, Sazerac Company, Inc. Samantha Arredondo, eCommerce Sales Manager, Sazerac Company, Inc. Amanda Fernandez, Sr. Account Manager, Alchemy Worx Terri Fajardo, EVP Strategy, Alchemy Worx Katja Grober, Copywriter, Alchemy Worx Mark Nayve, Head of Production, Alchemy Worx Mirasol Ester, Lead Builder, Alchemy Worx Charmine Rivera, Reporter, Alchemy Worx