For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
Can customer reviews boost email response rates and revenue? According to three A/B split tests conducted by Alchemy Worx on behalf of three different clients,
I started a cool little T-shirt site a little while ago: www.bumpnose.com The site is directed to men 18-25 with fun and almost nasty T-shirt
For many years retailers were full service – every product was behind a showcase and a sales clerk’s interaction was required to look at and
I was very fortunate to have grown up in a family that owned retail stores. As a child I learned valuable lessons in retail. While
In less than a month, our new teamsalesagent product is already proving itself. We are proud to say that site conversions are up over 10%
So here I am on a Saturday night worried about e-tail sales conversions. What am I thinking? Well it’s kind of like this: What are
Heresy I hear you cry!
Before you burn me at the stake let’s take a look at the definitions* of those two words..
Value
The click to open rate is an easily calculated, and very useful metric to include in your analysis. It measures whether your communications are meeting your subscribers’ expectations. Your click to open rate will tell you what proportion of the subscribers who opened, then went on to click. The value of your content, and how effectively you convey it in your subject line will influence this metric the most.
Open, click, conversion rates and revenue per email metrics can either be calculated based on the number of messages sent or the number delivered. Each one is perfectly acceptable, providing you consistently stick with one method. However it could be argued that basing your metrics around the number sent is more appropriate for acquisition than retention.
Generating clicks will provide you with valuable information on each of your subscribers, from which content is most attractive to exactly what each individual subscriber is interested in.
Before you buy in a third-party list, check: are you making the most of the program you’ve already got?
Look to build your list organically instead: create something worth subscribing to and communicate its benefits clearly
Make it really easy to subscribe from your website – build email subscription into your web template if possible
Consider an audit of your subscription process and goals
Don’t collect info you’re not going to use in the next 12 months