
Inbox Stacking & Storytelling: Why Single-Send Optimization No Longer Works in 2026
The Inbox Is a Narrative, Not a Moment Most email strategies are still built around individual sends: optimize the subject line, test the CTA, analyze

The Inbox Is a Narrative, Not a Moment Most email strategies are still built around individual sends: optimize the subject line, test the CTA, analyze

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

The Inbox Is a Narrative, Not a Moment Most email strategies are still built around individual sends: optimize the subject line, test the CTA, analyze

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
Allan Levy Featured in Wall Street Journal Article
Calendar planning for March? Don’t forget to add these holidays to the mix next month! Read now to get your creative juices flowing on ways to promote.
Check out our favorite client creatives of the month and get inspired for your next campaign!
As we scale to more sophisticated audience targeting, using automation and machine learning, we’ll also need to develop smarter customer journeys that will drive engagement for a 2021 customer. Great design can help translate a highly personalized experience that’s both memorable and effective.
Ray Schultz highlights Alchemy Worx 2020 Holiday Marketing White Paper in MediaPost article.
Download the Alchemy Worx 2020 Holiday Marketing White Paper!
Join us for this discussion on Achieving Black Diversity in Email Marketing.
Join Dela Quist, Kath Pay, and Ryan Phelan in the most recent Uncorked and Uncut podcast.
During a panel discussion I took part in recently, an audience member asked which companies did the panel think are doing a good job of multi-channel messaging. I thought it was an interesting question because unless you are armed with a knowledge of what data is being used and how it is used, it is a difficult question to answer without being subjective. It also begs the question, what does good multi-channel messaging look like?
As the current crises began to unfold, I was interested to note that while we started out by calling the disease Coronavirus the name COVID-19 began emerge as the favorite among email marketers for use in Subject Lines (SL). So, a couple of days ago I decided to dig into the Touchstone – which uses Machine Learning to predict Open Rates – to see if I could learn anything of value.