This week last year, Air Doctor agreed that while their 2021 Halloween promotion results were solid, they were hoping to see a bump from the
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
This week last year, Air Doctor agreed that while their 2021 Halloween promotion results were solid, they were hoping to see a bump from the
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Can customer reviews boost email response rates and revenue? According to three A/B split tests conducted by Alchemy Worx on behalf of three different clients,
The EU’s General Data Protection Regulation goes into force in May and will be a permission game changer for many organizations that serve Europeans. It requires, among other things, explicit, provable permission from individuals to use their personally identifiable information to send direct-marketing campaigns to them. The GDPR also requires clear unambiguous explanations as to what the information will be used for, and the collection of no more data than is necessary to execute the campaigns for which permission has been granted.
When the EU’s General Data Protection Regulation goes into force, the big unknown is how European regulators plan to enforce it, especially since there are 28 independent Data Protection Authorities or one for each member of the EU.
Pop quiz: Is email and branding or a direct-response marketing channel? Answer: Yes. And that answer should inform every organization’s email strategy. Viewing email as a direct-response AND branding mechanism is a big shift from the way email has been traditionally viewed.
The “Father of Direct Marketing,” Lester Wunderman, once said the best DMers all have one trait in common: curiosity. And while any marketing program can benefit from its practitioners having a strong sense of curiosity, email can benefit from it most. Email’s cheapness allows for sloppy practices that would have Wunderman crawling out of his skin.
A CDP is an integrated customer database that unifies a company’s customer data from online and offline channels to enable modeling and drive customer experience.
Marketers are understandably concerned about the ramifications the EU’s General Data Protection Regulation will have on their permission practices. But those who are most concerned about GDPR may be taking the wrong approach to it.
Alchemy Worx in the News
Improve Your Email Open Rate: 40 Brilliant Tips
Read about Dela Quist’s article featured on Only Influencers here.
Email marketing is an essential part of any and all marketing strategies now. It allows you to build relationships, communicate new ideas, generate feedback and