Congrats to our EIS Awards Finalists Dr. Scholl’s and Sazerac!

ALCHEMY WORX INSIGHTS

Weather to Personalize Emails

Whether you are already taking advantage of the weather to personalize your emails or not, don’t worry. The sky isn’t falling. Here is a quick primer on how you can get started.

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Audience Management Versus Traditional Segmentation

If you’re considering a switch from traditional email segmentation to Audience Management, it helps to understand the differences and benefits. Discover how Audience Management’s more comprehensive approach can unlock the value hidden in your inactives

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There’s Always Time to Put Subject Lines to the Test

It is time to send your last-minute Valentine’s Day emails. For those seeking subject line inspiration, there’s no lack of marketing blogs offering ‘favorites” lists. But are they effective and do you have time to test? We put 50 Valentine’s Day subject lines to the test and the results may surprise you.

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When Emailing During the Big Game, Timing Is Everything

Pro football’s championship features big plays, dazzling halftime show, and post-game celebrations. With more than 110 million fans engaged, delivering your message at the right moment can make the difference between winning and losing. Learn how to get the timing right to maximize results.

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