Dr. Ada Barlatt Offers Insights on the 2021 Alchemy Worx Consumer Survey
No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.
No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over
No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal

Amazon announced another Prime Day this year, scheduled for October 10 – 11. This mega-event signals the start of the holiday season, and even if
Survey results from the Relevancy Ring: ESP Buyers Guide 2015 report show that email marketing is still hugely important to marketers. In fact, DMNews, writing
In my last post titled ‘Be the Wave—Or ‘The New Marketers’ Manifesto,’ I discussed that amazing transformation that’s taking place in the way people interact
Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the
Back in the late 1990’s, when the Internet was in its adolescence, a phenomenon took hold that would forever change the way businesses reach their customers online. That phenomenon became known as “blogging.” Nearly twenty years later, everyone from stay-at-home moms to Fortune 500 companies operate blogs for a multitude of reasons. Today, HubSpot reports that marketers who prioritize blogging are 13x more likely to enjoy positive ROI. Here are a few more reasons why you should, too, for your lead generation marketing efforts.

Discover the importance of Subject Line testing, learn what to optimize, and uncover the Golden Rule for what you should test.
According to recent statistics, over 100 billion emails are sent and received every day. From business communications, to letters from aunts, spam and automated mailing lists, inboxes are crammed with digital deliveries.
Black Friday may be over, but there’s still time to increase your holiday sales!
No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.
We convened a panel to get their insights on our latest consumer survey with a view toward understanding the key factors currently motivating spending behavior and brand interactions. Check out the highlights and register for a live webinar featuring the panel.