A Halloween Gamification Treat from Air Doctor
This week last year, Air Doctor agreed that while their 2021 Halloween promotion results were solid, they were hoping to see a bump from the
This week last year, Air Doctor agreed that while their 2021 Halloween promotion results were solid, they were hoping to see a bump from the
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
This week last year, Air Doctor agreed that while their 2021 Halloween promotion results were solid, they were hoping to see a bump from the
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
Can customer reviews boost email response rates and revenue? According to three A/B split tests conducted by Alchemy Worx on behalf of three different clients,
From dynamic copy to ‘chosen for you’ offers, personalization is the key to delivering valuable, engaging content for customers. Here are some of our favorite examples of how brands used personalization in September.
From April Fools’ Day favorites to something special for Game of Thrones fans, we’ve put together a line up of some of the best emails from April. Check them out, be inspired and vote for your favorite!
We never run short of exciting and inspiring emails to share, so we’ve decided to bump up our quarterly favorites and bring you a round-up of great emails every month.
Delve into this round up of our favorite emails from March, including valuable content and a lesson in striking the right tone.
Subject lines… the easiest thing to write, the hardest thing to get right. There is just no single best practice, rule or tactic that works every time.
Symbols might produce killer open rates one week but that doesn’t mean every subsequent send should be jam-packed with ☀☀☀ and ☺☺☺. You have to keep your subscribers on their toes.
The key is originality in moderation. But how much originality and how much moderation?
Many companies struggle with measuring the impact of email on their organizations. As a result, it’s consistently undervalued as a tool in most marketers’ arsenals.
As marketers, one of the most effective ways of showcasing the true benefits of a strategic email marketing campaign is to measure and understand the effects of an email, even when there was no open or click – what we call the halo effect.
We’ve rounded up a selection of Valentine’s Day emails that set pulses racing. From high frequency programs to clever copy, these brands pulled out all the stops to win their customers’ affections.
This month we’ve taken a closer look at three emails that arrived in our inbox and how they worked across desktop and mobile, all thanks to clever content hierarchy and clear, bold design.
Once again we’ve delved into our inboxes to select six of the best emails from last month. Here are the ones that stood out.
Is the smartphone really killing off the period as a punctuation mark for texters? A recent story in the Washington Post says it is.
Where the full stop once marked the end of a sentence, the simple line break now claims that role in texting.