
There’s Gold in Them Thar Inactives
The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who

The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team

The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal

This year’s fall Amazon Prime Day is October 8 – 9, and even if you don’t plan to participate it’s worth paying attention to. Prime

Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,

This edition of We Test Everything highlights the art and science of discounting. While discounts are long-proven sales generators, they are not a set-it-and-forget-it tactic.

This installment of We Test Everything highlights the importance of repeat tests to see if the results hold up across various seasons or audiences. Alchemy

More choices mean more sales, right? Well, not necessarily. In 2004, American psychologist Barry Schwartz published the book: The Paradox of Choice: Why More is

We are all for optimizing subject lines – we created SubjectLinePro.com – but we also like to help clients explore more visual opportunities in the

Prime Day has become a highly anticipated event for consumers and brands alike. This annual shopping extravaganza presents a unique opportunity for brands to tap into the buzz and maximize their revenue. Discover how our experts are doing it

Marketers spend a lot of time optimizing the real estate above the fold in an email, and not a ton of time on below the

Alchemy Worx recently ran an A/B split test for contemporary furniture retailer Vänt Panels pitting creative with customer reviews against creative without reviews. We talked

It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase