
Getting a Consistent Double-Digit Lift from Subject-Line Testing
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average

Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are pleased to announce that our Chief Executive Officer, Allan Levy, has authored a comprehensive article for MediaPost. This article examines the ongoing challenges

Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are pleased to announce that our Chief Executive Officer, Allan Levy, has authored a comprehensive article for MediaPost. This article examines the ongoing challenges

Campaign Strategy and Precision Targeting Drive Higher Engagement and Revenue. Introduction Choice Home Warranty is one of the fastest-growing home warranty providers in the U.S.

Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,

This edition of We Test Everything highlights the art and science of discounting. While discounts are long-proven sales generators, they are not a set-it-and-forget-it tactic.

This installment of We Test Everything highlights the importance of repeat tests to see if the results hold up across various seasons or audiences. Alchemy

More choices mean more sales, right? Well, not necessarily. In 2004, American psychologist Barry Schwartz published the book: The Paradox of Choice: Why More is

We are all for optimizing subject lines – we created SubjectLinePro.com – but we also like to help clients explore more visual opportunities in the

Prime Day has become a highly anticipated event for consumers and brands alike. This annual shopping extravaganza presents a unique opportunity for brands to tap into the buzz and maximize their revenue. Discover how our experts are doing it

Marketers spend a lot of time optimizing the real estate above the fold in an email, and not a ton of time on below the

Alchemy Worx recently ran an A/B split test for contemporary furniture retailer Vänt Panels pitting creative with customer reviews against creative without reviews. We talked

It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase

In email, the difference between long copy and short copy isn’t very big. Long copy is a paragraph extolling product virtues. Short, a mere product