A Better Way to Employ Email Segmentation
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
Crafting subject lines that captivate, intrigue, and entice recipients to open your emails is an art form. To help you create subject lines that drive success, we’ve curated a collection of best practices, advanced tips, and some surprising test results.
Father’s Day offers a valuable opportunity to engage with your audience and create meaningful connections through email campaigns. Make the most of this special day with four creative ways to enhance your Father’s Day mailings and drive excellent results.
Prime Day has become a highly anticipated event for consumers and brands alike. This annual shopping extravaganza presents a unique opportunity for brands to tap into the buzz and maximize their revenue. Discover how our experts are doing it
With over 400 Email Service Providers and 125 Customer Data Platforms to choose from, finding the right one for your business can feel overwhelming. Discover the 10 key factors to consider when making your choice.
Have you made the most of your Mother’s Day messaging? We have a roundup of five tactics that have worked for others, so you can fill in any last-minute gaps to encourage those last minute gifts.
Allan Levy shared secrets for success using AI, email, and SMS with the audience of “Liftoff with Jeanniey Walden”, a nationally syndicated television program. Watch the episode and share it with your colleagues to learn how to embrace AI and maximize your revenue potential.
“O Subject Lines, how you test us!” That is supposed to be the other way around, but subject line testing can feel like a
Email List Hygiene isn’t the most glamorous aspect of email marketing. Attractive subject lines, hero images, and CTAs get all the attention. But good hygiene is just as important. Get 5 tips for maintaining good Email List Hygiene.
Emojis are everywhere. We see them in text messages, social media posts, and even email subject lines. As ubiquitous as emojis have become, is their use still an effective strategy for email marketers in 2023?
Whether you are already taking advantage of the weather to personalize your emails or not, don’t worry. The sky isn’t falling. Here is a quick primer on how you can get started.