Maximize your holiday revenue with our Holiday Playbook 2024
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
We’ve rounded up a selection of Valentine’s Day emails that set pulses racing. From high frequency programs to clever copy, these brands pulled out all the stops to win their customers’ affections.
This month we’ve taken a closer look at three emails that arrived in our inbox and how they worked across desktop and mobile, all thanks to clever content hierarchy and clear, bold design.
Once again we’ve delved into our inboxes to select six of the best emails from last month. Here are the ones that stood out.
Is the smartphone really killing off the period as a punctuation mark for texters? A recent story in the Washington Post says it is.
Where the full stop once marked the end of a sentence, the simple line break now claims that role in texting.
With the upcoming launch of Touchstone v2 (stay tuned for more information!), we thought it would be interesting to showcase some of the recent subject lines that have caught our eye here at Alchemy Worx.
The European Commission has officially adopted the EU-U.S. Privacy Shield arrangement. EU Justice Commissioner Věra Jourová announced at a press conference with U.S. Department of Commerce Secretary Penny Pritzker
This year, according to Custora, email drove more Black Friday sales than any other channel – a total of 25.1%. And MailChimp customers alone sent a record 1.2 billion emails on Black Friday – followed by another 1.1 billion on Cyber Monday.
Sideways-scrolling emails have been on the email marketer’s radar for a few years. At Alchemy Worx we first produced them for a client campaign back in 2006, but like many marketers we came up against the number one restriction facing these emails – scrolling left to right on a desktop is not easy! But with 53% of emails now opened on mobile, using easy finger swiping actions or turning the phone to landscape mode, these emails seem much more appealing for both marketers and customers.
With huge retail events like Cyber Monday and the Holiday Season, Q4 provides no end of opportunity for email marketers to engage their customers. Here’s our pick of campaigns that put their own stamp on the season.
For many brands, Christmas is the most commercially critical period of the business year and an effective email program can be the difference between ending on a high or with a hangover.