Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed
Testing Is the Answer. But How You Test Is What Actually Matters Everyone in email marketing has heard it: “Send on Tuesday at 10 AM.”
The question of whether Subject Line length matters has arisen time and again over the years. Initially, everyone thought shorter was better because they feared longer Subject Lines would get truncated. But when we took a closer look, the “shorter is better” argument didn’t make sense. Since the question persists to this day, we put it to the test with Subject Line Pro. The answer may surprise you.
Every Subject Line should be tested. That’s a given. But there are many approaches to Subject Line testing and choosing the right one for your brand can be a test in itself. Wouldn’t it be great if there was a Golden Rule to follow? There is! Discover the Golden Rule of Subject Line testing plus 10 things you should test regularly.
“How do I improve my Subject Lines” is arguably the most frequently asked question in email marketing. A/B testing is the obvious answer. But when we looked at data from Subject Line Pro, we discovered the answer isn’t that simple.
Direct-to-Consumer (DTC) started as a trend among digitally native brands. But with DTC sales reaching $128 billion in 2021 and expected to account or 1 in 7 e-commerce dollars this year, traditional brands have taken notice. Discover 21 DTC strategies your brand should implement now.
Facebook ads can be incredibly cost-effective for scaling your customer base. But once you’ve acquired new customers, you need to keep them. Discover seven retention strategies that take advantage of Facebook ads to boost sales and improve ROI.
Whether you are new to display marketing or you’re a seasoned professional seeking the best combination of powerful features and flexibility, understanding all the options available on Google’s GDN and DV360 ad platforms is key.
Competing with cute cat videos and memes is hard. But brands can still stand out on social media platforms like Facebook. Here are four ways you can skin that cat.
Subject Lines can be the easiest things to write, but the hardest things to get right. There doesn’t seem to be a single best practice, rule or tactic that works every time. We put that notion to the test.
Lookalike Audiences can help your Social Media ads reach new consumers based on your existing customers, specific website events, or email lists.
Are we witnessing the demise of punctuation? We ran a test to see what impact punctuation marks had on how email recipients engaged with subject lines. The results may surprise you.