We Test Everything: The Personal Touch
It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase
Maximize your holiday revenue with our Holiday Playbook 2024
It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
If you are serious about optimizing your Subject Lines, you should start by accurately measuring and fully understanding the true nature of the contribution your email campaigns make to the mix.
A catchy marketing email Subject Line produces a nudge effect that sends customers to your store or website – even without an Open.
Track the latest changes in social marketing and get some strategies to optimize social media for your business.
Open rate tracking wasn’t the only thing affected by iOS 15. Learn about the impact on countdown timers, how it affects email campaigns, and discover a simple but effective solution.
Valentine’s Day is a time to express our affection for the people in our lives who we care about. For most people, that typically
Brands that want to make the most out of Valentine’s Day should focus on building authentic relationships through email marketing
Learn how living your core values every day can boost your brand’s authenticity.
As email marketers, we all know the value of personalization, but what about authenticity? Understanding the difference between the two and taking steps to make your customer interactions more authentic is crucial.
This white paper delivers impactful insights and recommendations for using the data from our survey to your advantage throughout the holiday season.
Halloween is sometimes overlooked by marketers who are focused on the major sales events that follow in November and December. However, Halloween generates high levels of engagement providing marketers with a great opportunity to reactivate customers ahead of the bigger holidays to come.