
How to Leverage the October 2024 Prime Day
This year’s fall Amazon Prime Day is October 8 – 9, and even if you don’t plan to participate it’s worth paying attention to. Prime
This year’s fall Amazon Prime Day is October 8 – 9, and even if you don’t plan to participate it’s worth paying attention to. Prime
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
This year’s fall Amazon Prime Day is October 8 – 9, and even if you don’t plan to participate it’s worth paying attention to. Prime
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
If you’re considering a switch from traditional email segmentation to Audience Management, it helps to understand the differences and benefits. Discover how Audience Management’s more comprehensive approach can unlock the value hidden in your inactives
Omnichannel retailers will converge on Palm Springs, California next week for eTail West. Alchemy Worx will be there and you should too.
How much time can you save by incorporating AI into your email subject line creation and testing work flow? We decided to find out by putting ChatGPT and Subject Line Pro to the test. The answer may surprise you.
It is time to send your last-minute Valentine’s Day emails. For those seeking subject line inspiration, there’s no lack of marketing blogs offering ‘favorites” lists. But are they effective and do you have time to test? We put 50 Valentine’s Day subject lines to the test and the results may surprise you.
More than half of Americans plan to celebrate Valentine’s Day this year. Spending is expected to hit $26 billion. With so many love-struck consumers ready to spend so much, there is no time to lose if you want to get your brand’s share.
Pro football’s championship features big plays, dazzling halftime show, and post-game celebrations. With more than 110 million fans engaged, delivering your message at the right moment can make the difference between winning and losing. Learn how to get the timing right to maximize results.
With experts warning of a recession in 2023, businesses are preparing for the worst. Learn why email is the most effective marketing channel during a recession, how you can use it to survive or even thrive and discover two more channels that you should consider to maximize your ROI when times get tough.
Making New Year’s resolutions can be a great way for email marketers to establish new, positive habits or to break negative ones, with a view to improving the effectiveness of their campaigns.
As the hours count down to the New Year, we’d like to share a list of our Top 10 Blogs featuring insights, answers, and tips from our team of industry thought leaders.
The economic event that will shape marketing in the coming year is already upon us. Fortunately, email as a channel is counter-cyclical and tends to do well in a downturn. But not everyone will be prepared to prosper. Learn 3 key lessons from past downturns you need to succeed in 2023.