Maximize your holiday revenue with our Holiday Playbook 2024
“Testing in email is almost an embarrassment of riches,” says David Kepets, Strategy Director for Alchemy Worx. “It is such a fast-paced channel. You always
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
“Testing in email is almost an embarrassment of riches,” says David Kepets, Strategy Director for Alchemy Worx. “It is such a fast-paced channel. You always
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
Discover the importance of Subject Line testing, learn what to optimize, and uncover the Golden Rule for what you should test.
According to recent statistics, over 100 billion emails are sent and received every day. From business communications, to letters from aunts, spam and automated mailing lists, inboxes are crammed with digital deliveries.
Black Friday may be over, but there’s still time to increase your holiday sales!
No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.
We convened a panel to get their insights on our latest consumer survey with a view toward understanding the key factors currently motivating spending behavior and brand interactions. Check out the highlights and register for a live webinar featuring the panel.
In the last several years, there has been a seismic shift in consumer attitudes towards spending money. Pre-Covid, consumer confidence was high, spending was plentiful, and the global economy flourished. Mid and PostCovid, we hear the words “hesitant,” “cautious,” and”mindful.”
Maslow’s Hierarchy of needs is used regularly to explain human behavior. In or out of a crisis this methodology can explain why consumers behave as they do. It is interesting to see that the Alchemy Worx Consumer Survey reinforces the messaging behind the approach by Maslow.
Get the insights and recommendations you need to create CRM and Audience strategies that overcome consumer hesitancy, maximize engagement, and drive conversion throughout the holiday season.
Learn how inflation and recessionary indicators may impact consumer purchasing and get the Multi-channel Marketing and Audience Management strategies you need to drive success this holiday season.
When it comes to Black Friday and Cyber Monday, having a good plan and sound tactics for your email campaign can make the difference between meeting and exceeding your annual goals or falling short.