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3 Tips for Last Chance Holiday Subject Lines

With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.

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How to bring inactive subscribers back to life

Don’t just write off apparently dead email addresses – see them as an opportunity to reinvigorate your email list… Looking at your list is like being the boy in the film The Sixth Sense – you see dead emails everywhere. But the fact that someone doesn’t open an email, doesn’t mean they should be struck from your list. In fact, there are good reasons for sticking with apparently inactive subscribers. After all, how often do you actively interact with marketing communications of any kind from a car dealer, insurance company, estate agent, bank, consumer electronics retailer, hotel chain, etc. delivered via other channels?

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