Maximize your holiday revenue with our Holiday Playbook 2024
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
As the iPhone 6 and iPhone 6 Plus introduce larger screen sizes to the market, it’s important to know what these changes mean, and how they will affect the way that recipients see your emails.
Ding Ding! Round (Q)3 of our favourite emails is upon us and we’ve decided to keep things simple and pitch two heavyweights against each other. Just pick a champion from these two contenders:
The Scottish Referendum has gripped the media over the last month and we wanted to see how email had been used by the Yes and No campaigns. In early 2013, we ran some analysis on email volumes of the Obama and Romney presidential campaigns and found a correlation between the volume of email sent and the performance of each candidate in the polls.
In promotional messages, the call-to-action (CTA) can make or break the campaign results, so marketers are keen to find the perfect combination of its positioning, color, size, style and wording to optimize conversions. In this test, we chose to test wording - specifically the hypothesis that giving the impression of an ultimatum would be more likely to elicit a response.
As we fly past the halfway mark of 2014, we’ve taken a brief pause to round up some of our favorite emails from Q2. From the beautifully crafted to the perfectly timed, here are our picks from the months that saw Easter, Father’s Day and the World Cup.
Subject line: 3,2,1 go! PANDORA on sale up to 70% off, hurry! Plus, Rituals gift sets, BODUM electricals, Snuggledown duvets & pillows, Copenhagen Candles & more
Now that the dust has settled on the Christmas rush and marketers are looking forward to 2014, we thought it was time to take a look back at 2013 and recap some of the key themes that emerged in email marketing.
Keeping your email subscribers engaged over the long-haul is one of the biggest challenges for email marketers. Inevitably opens, clicks and transactions tail off over time as the initial novelty of joining your list starts to wane, and acquiring new subscribers can be costly. That’s why reactivation programs have long been employed to try and reduce long-term subscriber apathy and ultimately, list churn.
As our regular readers will know, we spend a lot of time carefully analysing email performance data so it’s easy to overlook some common myths that still pervade the industry.
Welcome to The Alchemy Worx Subscriber’s Choice Award Q3 2013. With Gmail tabs making waves in the email world and a royal birth in the UK becoming an international news sensation, there were lots of tactics deployed to make the most of goings-on from July to September.