“A brand’s ability to connect with their audience is crucial to building lasting relationships and driving conversion. But if it were that easy, everyone would be doing it. That’s why it’s important to tap into the knowledge of experts when possible.”
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
“A brand’s ability to connect with their audience is crucial to building lasting relationships and driving conversion. But if it were that easy, everyone would be doing it. That’s why it’s important to tap into the knowledge of experts when possible.”
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
We saw an influx of GIFs in our inboxes throughout August so in this month’s favorites we’re showcasing some of the interesting and effective ways brands continue to use animation. Check the top six out below – they might just spark an idea for your own campaigns.
From hundreds of emails that landed in our inbox in June, here’s a selection of some of our favorites. From charity newsletters to abandoned cart triggers and the best Father’s Day messages, each one had something special to offer the subscriber.
It’s time for a round up of some great emails that made it in to our inbox in May. From minimalist gifs to refreshing ways to promote products, here’s what others have been doing this month.
It’s an indisputable fact of email marketing that your subject line is, and always will be, one of the most important parts of your email campaign.
But if you’re contacting your subscribers regularly, subject lines can quickly become repetitive and tiring – for both you and your subscribers. And in the moment it’s not always easy to do something different, or even to know what you could do differently.
A/B split testing works. You’d be hard pushed to find any email marketer that says it doesn’t. But to what degree it works and the best method to use are hot topics of debate.
I recently received an email from a company whose content I really enjoy. More than that – as I am in contact with many brands who would benefit from using their service, I have referred clients to them over the past year. However to my dismay (as a subscriber) I received the following email from them this week.
From dynamic copy to ‘chosen for you’ offers, personalization is the key to delivering valuable, engaging content for customers. Here are some of our favorite examples of how brands used personalization in September.
From April Fools’ Day favorites to something special for Game of Thrones fans, we’ve put together a line up of some of the best emails from April. Check them out, be inspired and vote for your favorite!
We never run short of exciting and inspiring emails to share, so we’ve decided to bump up our quarterly favorites and bring you a round-up of great emails every month.
Delve into this round up of our favorite emails from March, including valuable content and a lesson in striking the right tone.