ALCHEMY WORX INSIGHTS

August favorites – GIFs that keep on giving

We saw an influx of GIFs in our inboxes throughout August so in this month’s favorites we’re showcasing some of the interesting and effective ways brands continue to use animation. Check the top six out below – they might just spark an idea for your own campaigns.

Read More »

How to keep your subject lines refreshed: The golden rule and top 10 tips

It’s an indisputable fact of email marketing that your subject line is, and always will be, one of the most important parts of your email campaign.

But if you’re contacting your subscribers regularly, subject lines can quickly become repetitive and tiring – for both you and your subscribers. And in the moment it’s not always easy to do something different, or even to know what you could do differently.

Read More »

Dear Brand…yours sincerely, Consumer

I recently received an email from a company whose content I really enjoy. More than that – as I am in contact with many brands who would benefit from using their service, I have referred clients to them over the past year. However to my dismay (as a subscriber) I received the following email from them this week.

Read More »