It’s time for a round up of some great emails that made it in to our inbox in May. From minimalist gifs to refreshing ways to promote products, here’s what others have been doing this month.

It’s an indisputable fact of email marketing that your subject line is, and always will be, one of the most important parts of your email campaign.

But if you’re contacting your subscribers regularly, subject lines can quickly become repetitive and tiring – for both you and your subscribers. And in the moment it’s not always easy to do something different, or even to know what you could do differently.

A/B split testing works. You’d be hard pushed to find any email marketer that says it doesn’t. But to what degree it works and the best method to use are hot topics of debate.

From dynamic copy to ‘chosen for you’ offers, personalization is the key to delivering valuable, engaging content for customers. Here are some of our favorite examples of how brands used personalization in September.

From April Fools’ Day favorites to something special for Game of Thrones fans, we’ve put together a line up of some of the best emails from April. Check them out, be inspired and vote for your favorite!

Delve into this round up of our favorite emails from March, including valuable content and a lesson in striking the right tone.

We never run short of exciting and inspiring emails to share, so we’ve decided to bump up our quarterly favorites and bring you a round-up of great emails every month.

Subject lines… the easiest thing to write, the hardest thing to get right. There is just no single best practice, rule or tactic that works every time.

Symbols might produce killer open rates one week but that doesn’t mean every subsequent send should be jam-packed with ☀☀☀ and ☺☺☺. You have to keep your subscribers on their toes.

The key is originality in moderation. But how much originality and how much moderation?