Money Stats: Research that can help drive revenue
We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.
We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
One morning in mid-December, Pope Benedict XVI gazed down on an iPad and composed his first tweet. From a marketing perspective, it was about time.
This recent blog by Ken Magil discusses new tactics being taken by Spamhaus. eMail from Gap, Gilt and others being blocked despite the fact that
29 years ago, 16-year old V. A. Shiva copyrighted “EMAIL” along with the GUI we still use today with the fields “To: From: Cc: Bcc:
If you’re involved in marketing, you’d better be using email to send promotional messages to your customers. It doesn’t matter how old they are, consumers
Symbolically Speaking – Hard Facts on a Soft Approach By Guy Hanson | Director, Response Consulting , Professional Services on Tuesday, December 4, 2012 The
Though most retailers, advertisers and brands have not yet caught up, we are firmly in the multi-platform era. Newspaper-backed local shopping platform, Wanderful Media, released
While the average number of marketing touches per online order was around 5 in Q2, the number of channels buyers used was far lower, according
The Wednesday before Thanksgiving will inevitably become Cyber Wednesday. Black Friday Sales began on Thanksgiving day this year for a few retailers and at midnight
IBM‘s report on online retailing over the holiday weekend shows online sales on Thanksgiving and Black Friday were both up sharply, 17% and 21% respectively.
Recipients glance at each subject line for only a couple seconds before deciding whether or not to open an email. Needless to say, the subject