Landing pages are great for lead generation and email marketing. By getting to the point quickly, a hyper-focused landing page can improve your conversion rate.

Guangzhou Huimei Fashion Co., which began by producing clothing for overseas retailers, created its own brand and now sells its own apparel exclusively online. The company’s web sales grew 153% last year to more than $125 million.

Surely you have seen or read a story about the recent McKinsey study that cited email’s dominance over its cooler, younger cousins Facebook and Twitter.

Across all industries, 16% of sales driven by email now happen via a mobile device, with 56% of those mobile sales being completed on a tablet and 44% on a smartphone, according to a recent report by Yesmail. The email conversion rate (number of orders divided by unique clicks) remains higher for desktop than for mobile (3.7% versus 1.3%).