Maximize your holiday revenue with our Holiday Playbook 2024
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
Abandoned cart campaigns are consistently high revenue generators for my clients. If you aren’t currently sending abandoned cart messages, I strongly recommend implementing a campaign. For some inspiration, I’ve pulled together four examples. Let’s take a look at what these brands are doing right and where they could improve.
Are you getting the most from your email service provider? Survey results from the Relevancy Ring: ESP Buyers Guide 2015 report show that email marketing
SellUP prides themselves on consistent and effective email marketing to generate higher retention sales for their clients. They are always on the cutting edge of
Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up. Send too many emails to subscribers
It’s being said quite a lot lately, but it’s worth repeating: If you’re not fully optimized for mobile, you’re going to miss huge opportunities, particularly
Your recency, frequency, monetary value (RFM) model can tell you a lot about how your business is doing. Assign value to each category, and look at the resulting matrix, then you can use that data to target customers and create various slices of your customer base to test and market to. In fact, testing your RFM hypotheses can be extremely valuable to your long-term success, if you’re doing it right.
In retail, the right approach to email marketing is critical to success — and to the bottom line. As we reported in a recent blog,
There is a great deal of research and conventional wisdom about what time of the day or week is best to send emails, as well
When it comes to emails, there have been epic clashes between branding managers and user experience experts over things as simple as colors and shapes. If your bottom line depends on who’s right, settle the argument with an A/B test. A/B testing your creative is essential to the short- and long-term performance of your campaigns.