
A Better Way to Employ Email Segmentation
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
Smart marketers know that there can never be too many ways to reach customers. That’s why your social and email marketing efforts should not be
If you think social media is a sexier and more profitable alternative to boring old email marketing, reconsider that assumption. In a recent survey, 77%
Abandoned cart campaigns are consistently high revenue generators for my clients. If you aren’t currently sending abandoned cart messages, I strongly recommend implementing a campaign. For some inspiration, I’ve pulled together four examples. Let’s take a look at what these brands are doing right and where they could improve.
Are you getting the most from your email service provider? Survey results from the Relevancy Ring: ESP Buyers Guide 2015 report show that email marketing
SellUP prides themselves on consistent and effective email marketing to generate higher retention sales for their clients. They are always on the cutting edge of
Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up. Send too many emails to subscribers
It’s being said quite a lot lately, but it’s worth repeating: If you’re not fully optimized for mobile, you’re going to miss huge opportunities, particularly
Your recency, frequency, monetary value (RFM) model can tell you a lot about how your business is doing. Assign value to each category, and look at the resulting matrix, then you can use that data to target customers and create various slices of your customer base to test and market to. In fact, testing your RFM hypotheses can be extremely valuable to your long-term success, if you’re doing it right.
In retail, the right approach to email marketing is critical to success — and to the bottom line. As we reported in a recent blog,