
A Systematic Approach to Email Testing
“Testing in email is almost an embarrassment of riches,” says David Kepets, Strategy Director for Alchemy Worx. “It is such a fast-paced channel. You always
“Testing in email is almost an embarrassment of riches,” says David Kepets, Strategy Director for Alchemy Worx. “It is such a fast-paced channel. You always
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
“Testing in email is almost an embarrassment of riches,” says David Kepets, Strategy Director for Alchemy Worx. “It is such a fast-paced channel. You always
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
A CDP is an integrated customer database that unifies a company’s customer data from online and offline channels to enable modeling and drive customer experience.
Marketers are understandably concerned about the ramifications the EU’s General Data Protection Regulation will have on their permission practices. But those who are most concerned about GDPR may be taking the wrong approach to it.
Alchemy Worx in the News
Improve Your Email Open Rate: 40 Brilliant Tips
Read about Dela Quist’s article featured on Only Influencers here.
Knowing who your customers are is great, but knowing how they behave is even better. Their personas and demographics tell you what they might be
Email marketing is an essential part of any and all marketing strategies now. It allows you to build relationships, communicate new ideas, generate feedback and
I know—how dare I have the audacity to hate on social media? It’s the way of the future! It will solve world hunger. It will
You work extremely hard to create an email marketing campaign. First you have to find the right incentive to get the maximum number of subscribers.
The holidays season is always a popular time for consumers to spend. Shoppers are constantly looking for offers and discounts to get the best deals