Maximize your holiday revenue with our Holiday Playbook 2024
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
Goal setting is crucial to email marketing success. Defining your email marketing campaign goals helps guide the direction of your campaign, and makes it easier to measure the success of your efforts.
Email marketing has changed significantly over the past several years—driven by migration of email reading to mobile devices, the debut of email on wearables like the Apple Watch, and broad adoption of engagement-based email filtering by inbox providers. Given all of these changes, we were curious what the next several years had in store, so we asked 20 experts: “How will email marketing and the subscriber experience change by the year 2020?”
Do you use preheader text in your email marketing campaigns? In the last five years, email opens on mobile devices have grown over 30%. There are now more emails opened on mobile devices than on desktops. This shift to mobile has made the use of preheader text an important consideration for any marketer using email to grow sales and revenue. In this post, we’ll explain what preheader text is, why you should use it and how to write effective preheader text to help your email marketing campaigns get opened and acted upon.
Yes, you’re absolutely right — blindly bombarding your customers with as many emails and offers as you can think of should never be your first instinctual email marketing strategy. But, playing it safe isn’t the way to go, either.
First impression may not be the last impression in the world of emails, but it always matters—mainly because user behavior indicates that the maximum chance of emails being opened is only once. So what is it that ensures maximum open rates?
Considering the amount of email we get on a daily basis, most of us don’t have time to read each one that lands in our inbox.
As innovative technologies transform marketing, don’t let your company get left behind. Columnist Benjamin Spiegel explains why data scientists are a critical component of every marketing team.
What many brands don’t realize is that email can be the connective tissue between all marketing and customer experience initiatives. Those who avoid its regular use, however, do so at their own peril.
Last time in Part 1, we covered the when and the who of a successful email marketing strategy — who should make up your groups and segments, and when they should each receive your expertly curated targeted messages. Now, we fill in the rest of the strategy puzzle and offer some tips on how to create the most engaging content to keep your audience opening, clicking and buying.
Making your email campaigns perform like a rock-star isn’t easy. So many puzzle pieces go together to have a high converting campaign. If you are a small business owner trying to take it to the next level, we have some advice for you.