If your brand hasn’t migrated to GA4 yet, this weekend is it. Take a deep dive into the changes to watch out for when in your direct marketing results as a result of GA4.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
If your brand hasn’t migrated to GA4 yet, this weekend is it. Take a deep dive into the changes to watch out for when in your direct marketing results as a result of GA4.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
New ideas become old news pretty quickly these days. But, Big Data, as a marketing concept, starting gaining buzz throughout the 2000s, and there isn’t any sign that it will slow down in hype, growth or importance any time soon. And, it isn’t called “Big” for hyperbole’s sake.
Since the first installment of this series was published, the dynamic world of big data has assuredly already seen some new innovations — and grown even bigger. So, what better time than the present to start outlining your own strategy? This second installment will give you a jumpstart on using big data to upgrade your current marketing and sales strategies.
Goal setting is crucial to email marketing success. Defining your email marketing campaign goals helps guide the direction of your campaign, and makes it easier to measure the success of your efforts.
Email marketing has changed significantly over the past several years—driven by migration of email reading to mobile devices, the debut of email on wearables like the Apple Watch, and broad adoption of engagement-based email filtering by inbox providers. Given all of these changes, we were curious what the next several years had in store, so we asked 20 experts: “How will email marketing and the subscriber experience change by the year 2020?”
Do you use preheader text in your email marketing campaigns? In the last five years, email opens on mobile devices have grown over 30%. There are now more emails opened on mobile devices than on desktops. This shift to mobile has made the use of preheader text an important consideration for any marketer using email to grow sales and revenue. In this post, we’ll explain what preheader text is, why you should use it and how to write effective preheader text to help your email marketing campaigns get opened and acted upon.
Yes, you’re absolutely right — blindly bombarding your customers with as many emails and offers as you can think of should never be your first instinctual email marketing strategy. But, playing it safe isn’t the way to go, either.
First impression may not be the last impression in the world of emails, but it always matters—mainly because user behavior indicates that the maximum chance of emails being opened is only once. So what is it that ensures maximum open rates?
Considering the amount of email we get on a daily basis, most of us don’t have time to read each one that lands in our inbox.
As innovative technologies transform marketing, don’t let your company get left behind. Columnist Benjamin Spiegel explains why data scientists are a critical component of every marketing team.
What many brands don’t realize is that email can be the connective tissue between all marketing and customer experience initiatives. Those who avoid its regular use, however, do so at their own peril.