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3 Tips for Last Chance Holiday Subject Lines

December 10, 2024

With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.

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What Constitutes Good Multi-Channel Messaging & Why Isn’t Everyone Doing It?

June 11, 2020

During a panel discussion I took part in recently, an audience member asked which companies did the panel think are doing a good job of multi-channel messaging. I thought it was an interesting question because unless you are armed with a knowledge of what data is being used and how it is used, it is a difficult question to answer without being subjective. It also begs the question, what does good multi-channel messaging look like?

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COVID-19 or Coronavirus: Which is worse in a Subject Line?

April 24, 2020

As the current crises began to unfold, I was interested to note that while we started out by calling the disease Coronavirus the name COVID-19 began emerge as the favorite among email marketers for use in Subject Lines (SL). So, a couple of days ago I decided to dig into the Touchstone – which uses Machine Learning to predict Open Rates – to see if I could learn anything of value.

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Email Engagement Rates Are Improving Despite Significant Increases In Volume (Via Adotas)

March 5, 2020

Email volume during Q3 2015 & the 2015 holiday season is up 25% over 2014.
New research from Experian Marketing Services, a data-driven marketing and cloud-based marketing technology company, shows that during Q3 2015 email volume rose 24.8%, year over year, while engagement rates matched or were above those in Q3 2014. The Experian Marketing Services’ Q3 2015 Email Benchmark Reportnoted:

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The Triumph of Email: Why does one of the world’s most reviled technologies keep winning? (Via The Atlantic)

March 5, 2020

Email, ughhhh. There is too much of it, and the wrong kind of it, from the wrong people. When people aren’t hating their inboxes out loud, they are quietly emailing to say that they’re sorry for replying so late, and for all the typos, and for missing your earlier note, and for forgetting to turn off auto-reply, and for sending this from their mobile device, and for writing too long, and for bothering you at all.

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How to Write Catchy E-mail Subject Lines and Increase Open Rates (Via MailMunch)

March 5, 2020

Your e-mail subject line is the most important part of your entire e-mail. It will determine whether or not that e-mail gets opened. If you do it right – more people will open your e-mails and, luckily, you will get higher click-through rates, traffic and sales from your e-mail marketing campaigns. If you do it wrong – people won’t open your e-mails and you will fail to lead to your website and convert them into customers. Since this element is so critical for the success of your business, we decided to create an entire post on the topic and teach you how to write catchy e-mail subject lines.

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