We Test Everything: Searching Below the Fold
Marketers spend a lot of time optimizing the real estate above the fold in an email, and not a ton of time on below the
Marketers spend a lot of time optimizing the real estate above the fold in an email, and not a ton of time on below the
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
Marketers spend a lot of time optimizing the real estate above the fold in an email, and not a ton of time on below the
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
As Black Friday and Cyber Monday pass, it’s time to prepare for December’s key marketing dates: Green Monday, National Free Shipping Day, and Super Saturday. Learn how to use these dates to attract last-minute shoppers and meet your holiday sales goals.
The holiday marketing season is underway and hopefully your efforts are going according to plan. But if you’re still struggling to come up with the perfect holiday campaign, here are some ideas to inspire you.
Heading into the holiday season, changes in Social Media have impacted brands and consumers alike. But consumers are resilient and their behavior has adapted. Your Social Media strategy must keep pace. Get the information and recommendations you need for success this holiday season.
If you are a direct-to-consumer brand seeking an innovative way to connect with Millennials and Gen-Z to increase engagement and drive impulse purchases, advertising on Snapchat is a no-brainer. But getting it right isn’t so easy.
Advertising on Facebook reaches 2.17 billion people – that’s nearly 30% of the world’s population. If you are not advertising on Facebook, you should be. But if you are already advertising on Facebook, are you taking full advantage of it?
Positive or negative, reviews can have a major impact on your business. There are lots of review platforms that deserve your attention, but one should be at the top of your list – Google Reviews. Learn how you can use Google Reviews to improve your reputation and SEO.
If you are an online retailer, you face a lot of competition. Not just direct competitors. We’re talking about more than 9 million online retailers worldwide. Every one of them is screaming for attention. Learn about online advertising channels your brand can use to cut through the clutter.
Facebook is one of the most popular platforms for running ad campaigns. But to take full advantage of it you need a solid Facebook advertising strategy. Otherwise, you could waste your budget. Discover our social media experts’ top tips for creating a Facebook ad strategy.
If you are like 90% of marketers, you already use video in email because of its positive impact on KPIs such as open rates and clicks. But what about video in social media? Discover 5 reasons to start using video in your social media campaigns.
If you haven’t considered using Snapchat to promote your brand, perhaps it is time you did. Snapchat users are 2x as likely to convert from an ad versus other social media and its swipe up rate is 5x greater than the average clickthrough rate of other social media ads. Who is doing all that swiping? Three-quarters of millennials and Gen Z. Learn how to use Snapchat and Snap Ads to promote your brand.