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Creative in the Inbox
We are all for optimizing subject lines – we created SubjectLinePro.com – but we also like to help clients explore more visual opportunities in the
We are all for optimizing subject lines – we created SubjectLinePro.com – but we also like to help clients explore more visual opportunities in the
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
We are all for optimizing subject lines – we created SubjectLinePro.com – but we also like to help clients explore more visual opportunities in the
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,
Many transactional messages are sent as text only – is this a missed opportunity, are they a necessary evil to ensure all legal concerns are covered and guarantee deliverability?
When new visitors or existing customers come to your website, you have a very limited time to convince them to part with their email address – and to give you permission to email them.
Everyone wants a reason to purchase or interact with your brand online, so give them a little incentive…
Whether you choose to send specific and triggered messages within your email activity, or use them in your regular communications, incentives are a powerful tool to convince people to open your emails, click through from them, and ultimately make a purchase.
If you’ve been in email marketing for any length of time, you’ll know the stomach-churning panic of sending an email to the wrong segment of customers. How many complaints will we get? How many unsubscribes? Will we lose revenue? Was it my fault?
The key to A/B split testing in email is patience. Wait as long as you can to analyze results and you’re more likely to get a true picture of what will happen when you roll out your eventual email campaign.
Landing pages have fallen out of favour lately. But are they really worth the extra effort?
The Uncomfortable Truth about Segmentation
Everyone says you should segment your database and it’s been repeated so often it’s taken as read. It’s just common sense, right?
Don’t just write off apparently dead email addresses – see them as an opportunity to reinvigorate your email list… Looking at your list is like being the boy in the film The Sixth Sense – you see dead emails everywhere. But the fact that someone doesn’t open an email, doesn’t mean they should be struck from your list. In fact, there are good reasons for sticking with apparently inactive subscribers. After all, how often do you actively interact with marketing communications of any kind from a car dealer, insurance company, estate agent, bank, consumer electronics retailer, hotel chain, etc. delivered via other channels?
A fresh look at the art of organic list growth…
Find out how the hidden functional links in your marketing emails could be driving a surprising amount of revenue.