Maximize your holiday revenue with our Holiday Playbook 2024
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
A high delivery rate was expected. What surprised us was that there were any bounces at all given how fresh our list was, and the fact that it was opt-in only. We had one hard bounce which was a fake address we entered when testing our form, which we should have removed. The two addresses with soft bounces were delivered our welcome message so we know they are valid addresses. So far we have not had any unsubscribes, and we hope that this continues as a testament to our content and frequency options.
Here’s what you’ve been doing since we doubled out frequency:
Individual campaign open and click rates have fallen to the mid 30s.
However, the number of unique openers and clickers has remained high.
And the total number of clicks has almost doubled since May.
Campaign Based Metrics
How can you make sure that email is the main way that people you know visit your website and interact with your brand online?
Two weeks ago in Naked Email we discussed how limiting Basic Metrics, which look at the campaign and not subscriber behavior, are. The problem with Open and Click Rates is that they tell you what, but not how or why! This makes it very difficult to know what to do to improve performance. It’s a bit like providing a football coach with nothing but the final score after every game and asking them to win the league without ever watching the team play. To win the league you have to watch every game and analyse how your team, and the individuals within it, perform over time.
Hooking new customers into your email marketing activity is the Holy Grail for any business. But what about the loyal customers who’ve been spending and interacting with you for years? Here’s how to keep both sides happy…
Our regular report of the following metrics:
Campaign Metrics (last 10 Issues)
Unique Metrics (by Month)
Campaign Metrics (by Issue)
Click Analysis
Reach
Frequency
Recency
Campaign Based Metrics
Email is the cheapest way to contact customers and prospects, and new subscribers are generally the most active on email databases. So as an email marketer, your priority should be getting permission to email anyone who has expressed an interest in your product or brand.
Landing pages are crucial. They provide additional space to promote yourself, help you understand your subscribers and drive more people to your website. Real estate with email is limited, so it’s important to ensure that your email design and copy encourage interactions. One of the best ways of doing this is to have a short piece of ‘teaser’ copy for each article or section within your newsletter and a strong call to action, linking to a landing page where you have all the time in the world to promote yourself.
The Alchemy Worx Consumer Mailbox Index, a monthly survey of what email marketers are up to…
The AWCM Index [pronounced: aw-suh m], will regularly report on volumes, frequency, send days, from addresses, and spam folder messages received by the monitor.
The Alchemy Worx Consumer Mailbox Index, a monthly survey of what email marketers are up to…
The AWCM Index [pronounced: aw-suh m], will regularly report on volumes, frequency, send days, from addresses, and spam folder messages received by the monitor.