We Test Everything: Long vs Short Copy
In email, the difference between long copy and short copy isn’t very big. Long copy is a paragraph extolling product virtues. Short, a mere product
Maximize your holiday revenue with our Holiday Playbook 2024
In email, the difference between long copy and short copy isn’t very big. Long copy is a paragraph extolling product virtues. Short, a mere product
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
In email, the difference between long copy and short copy isn’t very big. Long copy is a paragraph extolling product virtues. Short, a mere product
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
Are Some Fonts More Believable Than Others? Recently, Errol Morris pulled a covert experiment on readers of the New York Time. The result? Typefaces can
By MARISA MELTZERWHEN Ann Pontius was in the market for jeans recently, she turned to Totokaelo, her favorite boutique in Seattle, to help find her
Since May we’ve been seeing more evidence that ISPs are gaining confidence in their use of engagement data. This is a trend we’ve watched closely,
How earned media can drive mobile app downloads When it comes to customer expectations, the pandemic has changed everything. Learn how to accelerate customer service,
101 Things You Could Be Testing http://www.mediapost.com/publications/article/179059/101-things-you-could-be-testing.html via @mediapost
Cheap, Chic, And Made For All: How Uniqlo Plans To Take Over Casual Fashion Uniqlo is gaining on Zara, H&M, and Gap as the world’s
These email ads evoked a lot of press and excitement – (a bit too much for the models in them) but consumers receiving them did
Salvador Dalí, the wacky surrealist known for his Fu Manchu mustache and painting melting clocks, was also graphic designer behind the classic Chupa Chups–an enduringly
This company has a really fantastic registration process: http://www.honest.com/ It is engaging, funny and delivers to the company the information they need. It is designed