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Sometimes A/B split-test results raise questions that can only be addressed with more testing, as in the case of the following: Alchemy Worx conducted an
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
Sometimes A/B split-test results raise questions that can only be addressed with more testing, as in the case of the following: Alchemy Worx conducted an
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
Are Some Fonts More Believable Than Others? Recently, Errol Morris pulled a covert experiment on readers of the New York Time. The result? Typefaces can
By MARISA MELTZERWHEN Ann Pontius was in the market for jeans recently, she turned to Totokaelo, her favorite boutique in Seattle, to help find her
Since May we’ve been seeing more evidence that ISPs are gaining confidence in their use of engagement data. This is a trend we’ve watched closely,
How earned media can drive mobile app downloads When it comes to customer expectations, the pandemic has changed everything. Learn how to accelerate customer service,
101 Things You Could Be Testing http://www.mediapost.com/publications/article/179059/101-things-you-could-be-testing.html via @mediapost
Cheap, Chic, And Made For All: How Uniqlo Plans To Take Over Casual Fashion Uniqlo is gaining on Zara, H&M, and Gap as the world’s
These email ads evoked a lot of press and excitement – (a bit too much for the models in them) but consumers receiving them did
Salvador Dalí, the wacky surrealist known for his Fu Manchu mustache and painting melting clocks, was also graphic designer behind the classic Chupa Chups–an enduringly
This company has a really fantastic registration process: http://www.honest.com/ It is engaging, funny and delivers to the company the information they need. It is designed