ALCHEMY WORX INSIGHTS

Do You Trust This Font

Are Some Fonts More Believable Than Others? Recently, Errol Morris pulled a covert experiment on readers of the New York Time. The result? Typefaces can

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Test Everything!

101 Things You Could Be Testing http://www.mediapost.com/publications/article/179059/101-things-you-could-be-testing.html via @mediapost

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Uniqlo

Cheap, Chic, And Made For All: How Uniqlo Plans To Take Over Casual Fashion Uniqlo is gaining on Zara, H&M, and Gap as the world’s

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