In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. But just look at media spending.
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12 Ways You Can Turn Your Blog Into a Lead Generation Machine (Via Instapage)
Back in the late 1990’s, when the Internet was in its adolescence, a phenomenon took hold that would forever change the way businesses reach their customers online. That phenomenon became known as “blogging.” Nearly twenty years later, everyone from stay-at-home moms to Fortune 500 companies operate blogs for a multitude of reasons. Today, HubSpot reports that marketers who prioritize blogging are 13x more likely to enjoy positive ROI. Here are a few more reasons why you should, too, for your lead generation marketing efforts.
