Maximize your holiday revenue with our Holiday Playbook 2024
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
After Katherine Lin put out a photo of herself with friends at the Coachella music festival on Twitter and Instagram this spring, she was thrilled to discover the photo posted on the website of Dannijo.com, the retailer whose necklace she was wearing. “It shows how much they want to connect with us as consumers,” says the 21-year-old University of Southern California student.
Whether a customer is a first-time buyer or it took multiple promotional emails before they made a purchase, the brand-to-shopper dynamic changes once they click
JCPenney put an end to the tumultuous reign of CEO Ron Johnson, ousting the former Apple exec after what industry observers have described as a
Emails opened on a mobile devices are now averaging 43% of opened emails (source Litmus) with some brands and campaigns much higher than 43%. There’s
By George Bilbrey Message prioritization and foldering is becoming the typical email experience, as big mailbox providers and independent developers introduce ways to organize and
Our annual guide to the state of innovation in our economy, featuring the businesses whose innovations are having the greatest impacts across their industries and
Smartphone Penetration in Top Digital Markets Set to Double by 2015 Smartphone penetration in the world’s top 19 digital markets is expected to double from
Form CompletionAnalysis: Time to fill out a form was a key factor in completion rates for both new leads and those who previously had completed
One morning in mid-December, Pope Benedict XVI gazed down on an iPad and composed his first tweet. From a marketing perspective, it was about time.
This recent blog by Ken Magil discusses new tactics being taken by Spamhaus. eMail from Gap, Gilt and others being blocked despite the fact that