After Katherine Lin put out a photo of herself with friends at the Coachella music festival on Twitter and Instagram this spring, she was thrilled to discover the photo posted on the website of Dannijo.com, the retailer whose necklace she was wearing. “It shows how much they want to connect with us as consumers,” says the 21-year-old University of Southern California student.

Whether a customer is a first-time buyer or it took multiple promotional emails before they made a purchase, the brand-to-shopper dynamic changes once they click

JCPenney put an end to the tumultuous reign of CEO Ron Johnson, ousting the former Apple exec after what industry observers have described as a

Emails opened on a mobile devices are now averaging 43% of opened emails (source Litmus) with some brands and campaigns much higher than 43%. There’s

One morning in mid-December, Pope Benedict XVI gazed down on an iPad and composed his first tweet. From a marketing perspective, it was about time.