When a judge ruled against GAP Inc. for misleading consumers with its “last chance” sales that never actually ended, it wasn’t just a legal ruling. It was a moment that highlighted the quiet erosion of consumer trust that has been unfolding in inboxes for decades.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
When a judge ruled against GAP Inc. for misleading consumers with its “last chance” sales that never actually ended, it wasn’t just a legal ruling. It was a moment that highlighted the quiet erosion of consumer trust that has been unfolding in inboxes for decades.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal “best time to send.” The
Campaign Strategy and Precision Targeting Drive Higher Engagement and Revenue. Introduction Choice Home Warranty is one of the fastest-growing home warranty providers in the U.S. Since 2011, CHW has partnered