Maximize your holiday revenue with our Holiday Playbook 2024
With the impending release of iOS17, Apple is promising more “privacy driven” initiatives that are likely to affect marketers. Learn what you can do to navigate the changes and mitigate their impact on your marketing campaigns.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
With the impending release of iOS17, Apple is promising more “privacy driven” initiatives that are likely to affect marketers. Learn what you can do to navigate the changes and mitigate their impact on your marketing campaigns.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
The chances are, you get too many unwanted emails. They are not “spam” as such, but they are messages from organisations to which you have some kind of connection.
When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory. At CreativeLive, I’m constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of emails to people who are extremely busy.
Marketers have heard for years that email is dead. However, just the opposite is true. The importance of email has never been greater, and there is still no better way for ecommerce merchants to communicate with a customer or prospect. From sending transactional information to advertising and promotions, having access to a person’s inbox represents a powerful marketing opportunity.
You love your engaged customers. They read your emails, click your links, and buy your products. With customers like this, it’s clear you’re doing something right. Nice work.
The World Wide Web is 26 years old, and the Internet is 46 years old. Today, Google will host over 3.5 billion searches and over 100 billion emails will be sent and received. Search and email, the two oldest, and still most successful and dynamic digital marketing tricks in the book.
Entrepreneurs are obsessed with the chase: They love to throw out goals and then try to run them down. One “shiny object” many entrepreneurs chase is their branding strategy. Companies today are spending big bucks on marketing, advertising, public relations, and more, and for good reason: Valuations and adoptions are seemingly created on the pages of TechCrunch. The problem, however, is that these companies are merely chasing lightning in a bottle.
The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when they want it and getting it delivered to their doorsteps at a rock-bottom price. In response, retailers and service providers have scrambled to develop big data and analytics capabilities in order to understand their customers and wrest back control.
Deep into the second quarter, the chief marketing officer of a restaurant chain arrives at work to find that the CEO has dropped by. In this business, as in many others, “CMO” means chief revenue officer to the CEO, who’s here to talk sales. “There’s only a month left,” he says, “and I need a boost to compensate for what we lost because of the weather. The data analysts over in IT tell me we get the highest response to burger and apps offers. So, time for some coupons?”
On any given day, the average businessperson receives 91 emails, according to a report by The Radicati Group. This number is expected to rise to 95 emails per person per day by next year, and reach almost 100 by 2018.
All the marketing talk these days is about social media. But research shows old-fashioned email is still far more effective than social media in attracting customers to your business online.