The chances are, you get too many unwanted emails. They are not “spam” as such, but they are messages from organisations to which you have some kind of connection.

When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory. At CreativeLive, I’m constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of emails to people who are extremely busy.

You love your engaged customers. They read your emails, click your links, and buy your products. With customers like this, it’s clear you’re doing something right. Nice work.

The World Wide Web is 26 years old, and the Internet is 46 years old. Today, Google will host over 3.5 billion searches and over 100 billion emails will be sent and received. Search and email, the two oldest, and still most successful and dynamic digital marketing tricks in the book.

Entrepreneurs are obsessed with the chase: They love to throw out goals and then try to run them down. One “shiny object” many entrepreneurs chase is their branding strategy. Companies today are spending big bucks on marketing, advertising, public relations, and more, and for good reason: Valuations and adoptions are seemingly created on the pages of TechCrunch. The problem, however, is that these companies are merely chasing lightning in a bottle.

On any given day, the average businessperson receives 91 emails, according to a report by The Radicati Group. This number is expected to rise to 95 emails per person per day by next year, and reach almost 100 by 2018.

All the marketing talk these days is about social media. But research shows old-fashioned email is still far more effective than social media in attracting customers to your business online.