Maximize your holiday revenue with our Holiday Playbook 2024
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
Direct-to-Consumer (DTC) started as a trend among digitally native brands. But with DTC sales reaching $128 billion in 2021 and expected to account or 1 in 7 e-commerce dollars this year, traditional brands have taken notice. Discover 21 DTC strategies your brand should implement now.
Facebook ads can be incredibly cost-effective for scaling your customer base. But once you’ve acquired new customers, you need to keep them. Discover seven retention strategies that take advantage of Facebook ads to boost sales and improve ROI.
Whether you are new to display marketing or you’re a seasoned professional seeking the best combination of powerful features and flexibility, understanding all the options available on Google’s GDN and DV360 ad platforms is key.
Competing with cute cat videos and memes is hard. But brands can still stand out on social media platforms like Facebook. Here are four ways you can skin that cat.
Subject Lines can be the easiest things to write, but the hardest things to get right. There doesn’t seem to be a single best practice, rule or tactic that works every time. We put that notion to the test.
Lookalike Audiences can help your Social Media ads reach new consumers based on your existing customers, specific website events, or email lists.
Are we witnessing the demise of punctuation? We ran a test to see what impact punctuation marks had on how email recipients engaged with subject lines. The results may surprise you.
When it comes to Social Media Marketing and Search Engine Marketing, there is no hard and fast rule on which is better. So which should you choose?
Research has revealed that relying too much on simple language in your Subject Line could be the reason why recipients don’t read your emails.
Even though you followed all the guidelines for setting up your accounts, you still may have fallen prey to one of the 7 Deadly Sins of Social Media Marketing. Learn to recognize these traps and avoid them.