The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
Every Subject Line should be tested. That’s a given. But there are many approaches to Subject Line testing and choosing the right one for your brand can be a test in itself. Wouldn’t it be great if there was a Golden Rule to follow? There is! Discover the Golden Rule of Subject Line testing plus 10 things you should test regularly.
“How do I improve my Subject Lines” is arguably the most frequently asked question in email marketing. A/B testing is the obvious answer. But when we looked at data from Subject Line Pro, we discovered the answer isn’t that simple.
Direct-to-Consumer (DTC) started as a trend among digitally native brands. But with DTC sales reaching $128 billion in 2021 and expected to account or 1 in 7 e-commerce dollars this year, traditional brands have taken notice. Discover 21 DTC strategies your brand should implement now.
Facebook ads can be incredibly cost-effective for scaling your customer base. But once you’ve acquired new customers, you need to keep them. Discover seven retention strategies that take advantage of Facebook ads to boost sales and improve ROI.
Whether you are new to display marketing or you’re a seasoned professional seeking the best combination of powerful features and flexibility, understanding all the options available on Google’s GDN and DV360 ad platforms is key.
Competing with cute cat videos and memes is hard. But brands can still stand out on social media platforms like Facebook. Here are four ways you can skin that cat.
Subject Lines can be the easiest things to write, but the hardest things to get right. There doesn’t seem to be a single best practice, rule or tactic that works every time. We put that notion to the test.
Lookalike Audiences can help your Social Media ads reach new consumers based on your existing customers, specific website events, or email lists.
Are we witnessing the demise of punctuation? We ran a test to see what impact punctuation marks had on how email recipients engaged with subject lines. The results may surprise you.
When it comes to Social Media Marketing and Search Engine Marketing, there is no hard and fast rule on which is better. So which should you choose?