Boxing Day is the first day of post-Christmas sales. It is your last, best chance to clear unsold stock and hit your annual targets. Learn why Subject Lines are key to Boxing Day success and how testing can help.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
Boxing Day is the first day of post-Christmas sales. It is your last, best chance to clear unsold stock and hit your annual targets. Learn why Subject Lines are key to Boxing Day success and how testing can help.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
Turns out email send time can have a huge impact on revenue. Unlike send days, there’s repeatable and measurable value in optimizing the time you
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
The one word on every marketer’s lips this holiday season? Revenue. Letting your customers know there are still options to pay and time to ship is critical. Here’s when to adjust those banners at the top and bottom of your emails to make the most of email real estate through the end of this holiday season.
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
Sometimes A/B split-test results raise questions that can only be addressed with more testing, as in the case of the following: Alchemy Worx conducted an
“Testing in email is almost an embarrassment of riches,” says David Kepets, Strategy Director for Alchemy Worx. “It is such a fast-paced channel. You always
This year’s fall Amazon Prime Day is October 8 – 9, and even if you don’t plan to participate it’s worth paying attention to. Prime
Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,
This edition of We Test Everything highlights the art and science of discounting. While discounts are long-proven sales generators, they are not a set-it-and-forget-it tactic.