With the digital landscape (and customer preferences!) shifting focus toward hyper-personalization, authenticity, and real-time communication, staying on top of trends can be challenging. As SMS
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
With the digital landscape (and customer preferences!) shifting focus toward hyper-personalization, authenticity, and real-time communication, staying on top of trends can be challenging. As SMS
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
Turns out email send time can have a huge impact on revenue. Unlike send days, there’s repeatable and measurable value in optimizing the time you
Welcome to The Alchemy Worx Subscriber’s Choice Award Q3 2013. With Gmail tabs making waves in the email world and a royal birth in the UK becoming an international news sensation, there were lots of tactics deployed to make the most of goings-on from July to September.
Mobile optimization in email has become a hot topic in 2013, with 43% of marketers highlighting it as the year’s key digital opportunity1. Here we take a concise look at the some of the key numbers and potential solutions before offering our own view.
Welcome to The Alchemy Worx Subscriber’s Choice Award Q2 2013. Last quarter, Boden’s beautifully executed 3-tier sale scooped an impressive 60% of the vote. We shall be blogging soon about our own take on their strategy behind that particular email campaign, so keep your eyes peeled. As usual, the format is simple - we’ve selected three of our favorite emails in terms of creative, copy and subject line. Just select a winner. Simple!
Google’s roll out of their new inbox tabs has raised a new industry debate. Here’s an outline of the changes and how you can navigate them.
It’s that time again – The Alchemy Worx Subscriber’s Choice Award Q1 2013. We choose three of our favorite emails from Q1 for creative, copy and subject line and ask you to select a winner.
What better way to kick off 2013 than a look back at some of the best emails of Q4.There were plenty to choose from at this busy time of year but we’ve decided not to include anything seasonal – it can be a little depressing looking back at jolly, full-fat Christmas campaigns in the middle of an abstemious January!
One of the big stories in digital marketing in recent months has been about a campaign whose results have a major impact on people around the world – the US Presidential Election.
The DMA/fast.MAP Email Tracking Study is one of the most valuable pieces of consumer research available to email marketers because it is the only one of its kind that focuses on what consumers actually think of and do with email.
Welcome to another chapter ofآ Fear and Self-loathing in Email Marketing, Dela Quist’s iconoclastic take on the industry he’s devoted over 20 years of his career to. Read it now: Are your emails s***?
Every business – every brand - believes email has a place in its marketing activity. When did you last hear of a company saying, “We’ve decided to stop sending email”? But all the current books on email marketing make the subject seem unnecessarily complex and technical, and they inject a lot of anxiety about inbox overload, over-mailing, wastage and spam.