Maximize your holiday revenue with our Holiday Playbook 2024
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
In “Puppyhood,” a video for Purina Puppy Chow produced with BuzzFeed, a guy spontaneously adopts a puppy, and they bond in typical roommate fashion. A
Green Monday, the busiest day for online sales in December, takes place on the 14th this year. The term Green Monday was coined by eBay
When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a major bank introduced a credit card for Millennials that
With Black Friday and Cyber Monday right around the corner, its a great time for some helpful tips from MailChimp’s deliverability team. The TL;DR version
1. Strategic Planning For Digital Media Digital media requires strategic planning to reap maximum benefits. It needs resources, ample time and investment to reach out
The effect that these basic elements of email marketing may have on your metrics may surprise you. Open rates are a tried-and-true email metric. As
The holiday season represents a huge opportunity for marketers to connect with their audiences and drive sales. Holiday sales in 2015 are expected to represent
Plus, seven killer stats that will never let you take email for granted again. Email isn’t slowing down as it hits its stride during what
Smart marketers know that there can never be too many ways to reach customers. That’s why your social and email marketing efforts should not be
If you think social media is a sexier and more profitable alternative to boring old email marketing, reconsider that assumption. In a recent survey, 77%