Maximize your holiday revenue with our Holiday Playbook 2024
More choices mean more sales, right? Well, not necessarily. In 2004, American psychologist Barry Schwartz published the book: The Paradox of Choice: Why More is
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
More choices mean more sales, right? Well, not necessarily. In 2004, American psychologist Barry Schwartz published the book: The Paradox of Choice: Why More is
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
In 2015, one out of five demand marketers used retargeting campaigns to improve conversion rates (source: regalix). Plenty of brands run plenty of traditional banner and email retargeting campaigns using their own first party data to bring back those cart and search abandoners — and they’ve certainly seen some satisfying incremental sales from those campaigns! (As a refresher, recall we took a look at these basic forms of email retargeting and their overall benefits in Part 1 of this blog.)
The Importance Of Email Marketing For Small Businesses (Via Business 2 Community)
Your personal hierarchy of life-altering firsts likely includes your first kiss, your first time behind the wheel or the first time you left home. For members of Generation Z, now in their teens or early 20s, another rite of passage has taken on outsize importance: sending your first email.
New ideas become old news pretty quickly these days. But, Big Data, as a marketing concept, starting gaining buzz throughout the 2000s, and there isn’t any sign that it will slow down in hype, growth or importance any time soon. And, it isn’t called “Big” for hyperbole’s sake.
Since the first installment of this series was published, the dynamic world of big data has assuredly already seen some new innovations — and grown even bigger. So, what better time than the present to start outlining your own strategy? This second installment will give you a jumpstart on using big data to upgrade your current marketing and sales strategies.
Goal setting is crucial to email marketing success. Defining your email marketing campaign goals helps guide the direction of your campaign, and makes it easier to measure the success of your efforts.
Do you use preheader text in your email marketing campaigns? In the last five years, email opens on mobile devices have grown over 30%. There are now more emails opened on mobile devices than on desktops. This shift to mobile has made the use of preheader text an important consideration for any marketer using email to grow sales and revenue. In this post, we’ll explain what preheader text is, why you should use it and how to write effective preheader text to help your email marketing campaigns get opened and acted upon.
Yes, you’re absolutely right — blindly bombarding your customers with as many emails and offers as you can think of should never be your first instinctual email marketing strategy. But, playing it safe isn’t the way to go, either.
First impression may not be the last impression in the world of emails, but it always matters—mainly because user behavior indicates that the maximum chance of emails being opened is only once. So what is it that ensures maximum open rates?
Considering the amount of email we get on a daily basis, most of us don’t have time to read each one that lands in our inbox.