Congrats to our EIS Awards Finalists Dr. Scholl’s and Sazerac!

ALCHEMY WORX INSIGHTS

Email Myths Busted: Are Short Subject Lines Actually Better?

What makes a subject line “short”? Is it 25 characters, 50 characters, 75 characters? It’s assumed that there is a defined number that makes a subject line long or short. In general, people believe that less than 25 characters is short and more than 75 characters is long. So, does length matter? The answer is yes, but it depends on what’s in the subject line.

Read More »

Email Marketing: 4 quick case studies to help you get higher open rates and more online sales

Email marketing can be monotonous for the marketer – day after day after day, come up with another valuable email for your audience. To help you break free from the monotony and get your next great email marketing idea, step away from the email service provider or marketing automation platform for just a moment and read on for examples from Adorama, a job search website for voiceover actors, farm, and software platform.

Read More »