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WHAT WE DO

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PRODUCTION

Our platform agnostic experts will help you maximize your results.

DESIGN

We use modern design practices and creative writing to drive revenue.

Strategy

Our strategy and analytics focuses on realizing your potential

FEATURED

Dr. Ada Barlatt Offers Insights on the 2021 Alchemy Worx Consumer Survey

No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.

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WHY IT WORKS

Opportunity

Build your business case by calculating the potential in your CRM program.

Innovation

We are constantly innovating and sometimes share our tools with clients.

Partnerships

Our partners are part of our team, bringing the best solutions to our clients.

FEATURED

Laura Geller Holiday Success

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

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RESOURCES
SUCCESS STORIES
ABOUT US

Leadership

Meet our stellar leadership team with decades of experience

Culture

We are a fun group to work with, even while we stay focused on client growth

Careers

Join us and help amazing brands grow revenue through customer relationships

In the News

We share news about partners, clients, and more

FEATURED

Four Proven Ways to Overcome the Email Deliverability Challenge

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed

Read More »

WHAT WE DO

GET MORE OUT OF YOUR PROGRAM

PRODUCTION

Our platform agnostic experts will help you maximize your results.

DESIGN

We use modern design practices and creative writing to drive revenue.

Strategy

Our strategy and analytics focuses on realizing your potential

FEATURED

Dr. Ada Barlatt Offers Insights on the 2021 Alchemy Worx Consumer Survey

No matter who your subscribers are, people expect brands and companies to be truthful, relevant and honest in their communications.

Read More »
WHY IT WORKS

Opportunity

Build your business case by calculating the potential in your CRM program.

Innovation

We are constantly innovating and sometimes share our tools with clients.

Partnerships

Our partners are part of our team, bringing the best solutions to our clients.

FEATURED

Laura Geller Holiday Success

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Read More »
RESOURCES
SUCCESS STORIES
ABOUT US

Leadership

Meet our stellar leadership team with decades of experience

Culture

We are a fun group to work with, even while we stay focused on client growth

Careers

Join us and help amazing brands grow revenue through customer relationships

In the News

We share news about partners, clients, and more

FEATURED

Four Proven Ways to Overcome the Email Deliverability Challenge

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed

Read More »

ALCHEMY WORX INSIGHTS

The “Visibility Window” Advantage

April 22, 2026

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal

March 2021 Email Marketing Calendar

February 11, 2021

Calendar planning for March? Don’t forget to add these holidays to the mix next month! Read now to get your creative juices flowing on ways to promote.

Creatives of the Month: January 2021

February 9, 2021

Check out our favorite client creatives of the month and get inspired for your next campaign!

Top Email Design Trends for 2021

February 3, 2021

As we scale to more sophisticated audience targeting, using automation and machine learning, we’ll also need to develop smarter customer journeys that will drive engagement for a 2021 customer. Great design can help translate a highly personalized experience that’s both memorable and effective.

Ahem, RFM: Don’t Forget The Direct Mail Verities When Doing Your Email Marketing

December 21, 2020

Ray Schultz highlights Alchemy Worx 2020 Holiday Marketing White Paper in MediaPost article.

2020 Holiday Marketing White Paper

November 6, 2020

Download the Alchemy Worx 2020 Holiday Marketing White Paper!

Email Marketing is Color Blind: A Call for Change

July 13, 2020

This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors.

Email & More: Achieving Black Diversity in Email Marketing

July 9, 2020

Join us for this discussion on Achieving Black Diversity in Email Marketing.

Uncorked and Uncut: The One with Dela Quist and the Row of bottles

July 9, 2020

Join Dela Quist, Kath Pay, and Ryan Phelan in the most recent Uncorked and Uncut podcast.

What Constitutes Good Multi-Channel Messaging & Why Isn’t Everyone Doing It?

June 11, 2020

During a panel discussion I took part in recently, an audience member asked which companies did the panel think are doing a good job of multi-channel messaging. I thought it was an interesting question because unless you are armed with a knowledge of what data is being used and how it is used, it is a difficult question to answer without being subjective. It also begs the question, what does good multi-channel messaging look like?

COVID-19 or Coronavirus: Which is worse in a Subject Line?

April 24, 2020

As the current crises began to unfold, I was interested to note that while we started out by calling the disease Coronavirus the name COVID-19 began emerge as the favorite among email marketers for use in Subject Lines (SL). So, a couple of days ago I decided to dig into the Touchstone – which uses Machine Learning to predict Open Rates – to see if I could learn anything of value.

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