“When will you be home?” It’s got all the hallmarks of a perfect text; It’s short, sweet, and lets the reader know exactly what is
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
“When will you be home?” It’s got all the hallmarks of a perfect text; It’s short, sweet, and lets the reader know exactly what is
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Can customer reviews boost email response rates and revenue? According to three A/B split tests conducted by Alchemy Worx on behalf of three different clients,
Calendar planning for March? Don’t forget to add these holidays to the mix next month! Read now to get your creative juices flowing on ways to promote.
Check out our favorite client creatives of the month and get inspired for your next campaign!
As we scale to more sophisticated audience targeting, using automation and machine learning, we’ll also need to develop smarter customer journeys that will drive engagement for a 2021 customer. Great design can help translate a highly personalized experience that’s both memorable and effective.
Ray Schultz highlights Alchemy Worx 2020 Holiday Marketing White Paper in MediaPost article.
Download the Alchemy Worx 2020 Holiday Marketing White Paper!
This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors.
Join us for this discussion on Achieving Black Diversity in Email Marketing.
Join Dela Quist, Kath Pay, and Ryan Phelan in the most recent Uncorked and Uncut podcast.
During a panel discussion I took part in recently, an audience member asked which companies did the panel think are doing a good job of multi-channel messaging. I thought it was an interesting question because unless you are armed with a knowledge of what data is being used and how it is used, it is a difficult question to answer without being subjective. It also begs the question, what does good multi-channel messaging look like?
As the current crises began to unfold, I was interested to note that while we started out by calling the disease Coronavirus the name COVID-19 began emerge as the favorite among email marketers for use in Subject Lines (SL). So, a couple of days ago I decided to dig into the Touchstone – which uses Machine Learning to predict Open Rates – to see if I could learn anything of value.