
We Test Everything: Why We Repeat Tests
This installment of We Test Everything highlights the importance of repeat tests to see if the results hold up across various seasons or audiences. Alchemy

This installment of We Test Everything highlights the importance of repeat tests to see if the results hold up across various seasons or audiences. Alchemy

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

This installment of We Test Everything highlights the importance of repeat tests to see if the results hold up across various seasons or audiences. Alchemy

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
November 2011 – Focused on success – Internet Retailer Mid size retailers generating between $5 million and $15 million annually show the most growth in
Here is a white paper on Cart Abandon: http://dl.dropbox.com/u/46316150/cartabandon.pdf Main Tips 1. personalize with products price and consumers name 2. send 3-5 in a series
See how different colors and color combinations send different messages in this article by Drew Coffin: Color Psychology Showcase | Practical eCommerce http://www.practicalecommerce.com/articles/3198-Color-Psychology-Showcase By Allan
BY JUMP ASSOCIATES – 4 MINUTE READ Why are people willing to pay $4 for coffee at Starbucks and clog Apple stores to play with electronic gadgets?
Generation Y Is Born To Startup | Fast CompanyBy Allan Levy| November 17th, 2011
E-mail Marketing – Flash-sale e-mails spark more purchases when sent late in the afternoon – Internet Retailer By Allan Levy| October 5th, 2011
The Next Wave Affecting Email Design – by Chad White Email design is constantly changing, blown this way and that by the ever-evolving inbox environment
Why ad ‘enablers’ are some of NY’s hottest tech properties – Crain’s New York Business By Allan Levy| November 24th, 2010
Subject Line + Preheader = The Perfect Pairing In a meeting with a client recently, I was asked whether preheaders were REALLY that important. My