Congrats to our EIS Awards Finalists Dr. Scholl’s and Sazerac!

ALCHEMY WORX INSIGHTS

Cart Abandon

Here is a white paper on Cart Abandon: http://dl.dropbox.com/u/46316150/cartabandon.pdf Main Tips 1. personalize with products price and consumers name 2. send 3-5 in a series

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Color Pschychogy of email

See how different colors and color combinations send different messages in this article by Drew Coffin: Color Psychology Showcase | Practical eCommerce http://www.practicalecommerce.com/articles/3198-Color-Psychology-Showcase By Allan

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Pre-headers

Subject Line + Preheader = The Perfect Pairing In a meeting with a client recently, I was asked whether preheaders were REALLY that important. My

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