
We Test Everything: Surprise Plot Twist for Cascading Offers
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx

When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
Even though you followed all the guidelines for setting up your accounts, you still may have fallen prey to one of the 7 Deadly Sins of Social Media Marketing. Learn to recognize these traps and avoid them.
If you are serious about optimizing your Subject Lines, you should start by accurately measuring and fully understanding the true nature of the contribution your email campaigns make to the mix.
A catchy marketing email Subject Line produces a nudge effect that sends customers to your store or website – even without an Open.
Track the latest changes in social marketing and get some strategies to optimize social media for your business.
The ANA Email Experience Council has named Dela Quist, Alchemy Worx CMO, as its 2022 Email Marketer Thought Leader of the Year.
Open rate tracking wasn’t the only thing affected by iOS 15. Learn about the impact on countdown timers, how it affects email campaigns, and discover a simple but effective solution.
Valentine’s Day is a time to express our affection for the people in our lives who we care about. For most people, that typically
Brands that want to make the most out of Valentine’s Day should focus on building authentic relationships through email marketing
Learn how living your core values every day can boost your brand’s authenticity.
Charitable giving is an opportunity for brands to demonstrate authenticity by supporting organizations and causes that align with their core values. While financial aid is great, it is just as important to offer leadership, mentorship, and kindness to elevate those less fortunate.