When I was a kid, the holiday season started when the Hallmark store at the mall set up the ornament display. Now that ornaments go
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
When I was a kid, the holiday season started when the Hallmark store at the mall set up the ornament display. Now that ornaments go
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
Can customer reviews boost email response rates and revenue? According to three A/B split tests conducted by Alchemy Worx on behalf of three different clients,
Whether you are already taking advantage of the weather to personalize your emails or not, don’t worry. The sky isn’t falling. Here is a quick primer on how you can get started.
Omnichannel retailers will converge on Palm Springs, California next week for eTail West. Alchemy Worx will be there and you should too.
It is time to send your last-minute Valentine’s Day emails. For those seeking subject line inspiration, there’s no lack of marketing blogs offering ‘favorites” lists. But are they effective and do you have time to test? We put 50 Valentine’s Day subject lines to the test and the results may surprise you.
More than half of Americans plan to celebrate Valentine’s Day this year. Spending is expected to hit $26 billion. With so many love-struck consumers ready to spend so much, there is no time to lose if you want to get your brand’s share.
Pro football’s championship features big plays, dazzling halftime show, and post-game celebrations. With more than 110 million fans engaged, delivering your message at the right moment can make the difference between winning and losing. Learn how to get the timing right to maximize results.
With experts warning of a recession in 2023, businesses are preparing for the worst. Learn why email is the most effective marketing channel during a recession, how you can use it to survive or even thrive and discover two more channels that you should consider to maximize your ROI when times get tough.
Making New Year’s resolutions can be a great way for email marketers to establish new, positive habits or to break negative ones, with a view to improving the effectiveness of their campaigns.
As the hours count down to the New Year, we’d like to share a list of our Top 10 Blogs featuring insights, answers, and tips from our team of industry thought leaders.
The economic event that will shape marketing in the coming year is already upon us. Fortunately, email as a channel is counter-cyclical and tends to do well in a downturn. But not everyone will be prepared to prosper. Learn 3 key lessons from past downturns you need to succeed in 2023.
As Black Friday and Cyber Monday pass, it’s time to prepare for December’s key marketing dates: Green Monday, National Free Shipping Day, and Super Saturday. Learn how to use these dates to attract last-minute shoppers and meet your holiday sales goals.