Congrats to our EIS Awards Finalists Dr. Scholl’s and Sazerac!

ALCHEMY WORX INSIGHTS

2022 Holiday Social Media Guide

Heading into the holiday season, changes in Social Media have impacted brands and consumers alike. But consumers are resilient and their behavior has adapted. Your Social Media strategy must keep pace. Get the information and recommendations you need for success this holiday season.

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7 Ways to Optimize Your Facebook Advertising

Advertising on Facebook reaches 2.17 billion people – that’s nearly 30% of the world’s population. If you are not advertising on Facebook, you should be. But if you are already advertising on Facebook, are you taking full advantage of it?

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Using Google Reviews to Boost Your Reputation and SEO

Positive or negative, reviews can have a major impact on your business. There are lots of review platforms that deserve your attention, but one should be at the top of your list – Google Reviews. Learn how you can use Google Reviews to improve your reputation and SEO.

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Seven Forms of Online Advertising Your Brand Should Be Using

If you are an online retailer, you face a lot of competition. Not just direct competitors. We’re talking about more than 9 million online retailers worldwide. Every one of them is screaming for attention. Learn about online advertising channels your brand can use to cut through the clutter.

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How to Create the Perfect Facebook Advertising Strategy

Facebook is one of the most popular platforms for running ad campaigns. But to take full advantage of it you need a solid Facebook advertising strategy. Otherwise, you could waste your budget. Discover our social media experts’ top tips for creating a Facebook ad strategy.

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How to Advertise on Snapchat Effectively

If you haven’t considered using Snapchat to promote your brand, perhaps it is time you did. Snapchat users are 2x as likely to convert from an ad versus other social media and its swipe up rate is 5x greater than the average clickthrough rate of other social media ads. Who is doing all that swiping? Three-quarters of millennials and Gen Z. Learn how to use Snapchat and Snap Ads to promote your brand.

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4 Ways to Increase Your Brand’s Instagram Followers

Instagram is one of the top social media platforms your brand should be using. Its median engagement rate is 1,700% more than Facebook and 3,300% more than a Tweet. But to take advantage of that kind of engagement, you need to build your following. Learn four ways to get started.

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